Have you been able to fix the extreme delay yet? How long will it take for GoDaddy to fix such issues?
Hi
@Future Sensors
We're making progress and it's getting quicker. There are several teams working on various stages of the checkout process from the lander to the cart. But - of course, there's still work to do, and we're continuing to tick off items to reduce the load time.
Might be a good idea to have domain owners opt in , opt out like boost. You are simply giving confused inquires more reason to low ball your domain offers if they have no traffic stats. This is a very dangerous game that is being played, and godaddy never even asked the domain holders about this. Even domain appraisals on unpriced domains is a dangerous game, but we keep going deeper down this rabbit hole, it's time domain owners are given some rights on what they choose to share in regards to their domains.
Hi
@wwwweb
Experimentation is (or should be) a big part of any company. It's how progress is made, especially in ecommerce. We've tested a lot across GoDaddy, and many of those tests influence what you see today. Like
this, which Paul shared at NamesCon in 2022.
"Nicks also provided examples of how the company is testing landing page designs. Based on feedback from the Dan.com team, which GoDaddy
acquired this year, the company made a change to the colors of a buy now lander. In testing, this resulted in a whopping 43.5% increase in the number of people clicking the Buy Now button on the domains."
I find it hard to believe showing traffic data of 0 or low number of visits for undeveloped names helps sell them better. Will
@GoDaddy keep testing if this is actually holds true over a longer period of time or have they already made the decision to keep showing this traffic data long term? Did they test whether it helped increase sales across all price points or was it different among lower or higher priced domains? Was there any difference in conversion rate increases for domains showing high visits opposed to those with low visits?
In my opinion even with large sample size it is hard to reliably test for these and come to a firm conclusion when it comes to domain sales especially if the experiment was only run for 1 month.
Hi
@Janoss
You're right to be surprised, but our testing showed a significant increase in conversion rates vs hiding "zero" values. This was a month-long test across GoDaddy search, and provided statistically significant results.
@GoDaddy
1. I don't have much faith in Godaddy's ability to do proper scientific a/b tests, or anything scientific for that matter. Look at boost and all that claimed up to 10% increase. There is no way it can add anything given the search results offered and even boosted names not showing. I tested it for couple of days and it wouldn't show, e.g., Myrtles.com when searching for singular Myrtle. And for other cases, the boosted names were something like 30th-50th in the list with lots of bs before that.
2. GD should ban its developers from working on "new" features and ways to increase sales until they take care of basics, like shopping cart loading under 10 sec, bugs and issues getting reported automatically to QA/QC team and getting resolved within hours and lots of other things reported in this thread and GD thread.
3. The traffic, backlink etc. info can be confusing and can hurt the sales. At least, people should be able to opt out. Also, what if you don't have the lander of a name? So you will put just zero for a name that has great traffic? It seems just like another tactic to force people to use Afternic landers. You've got good traffic name, but it is pointing elsewhere? Tough. We will just tell buyers it doesn't have any traffic.
Hi
@Recons.Com
We have a team of dedicated analysts that help us run true statistically significant experiments across the whole of GoDaddy. Like many other companies, including many in the domain industry, we test to increase conversion rates to directly help domain name sellers.
Displaying "zero" values proved to be the winner here. But, I understand your perspective and skepticism. Increasing our transparency around experimentation will hopefully help there.
@GoDaddy,
@Paul Nicks,
@Joe Styler
The community has spoken: many of us don’t want the “insights” feature.
If doing away with it entirely isn’t feasible, how about these suggestions:
1.) As others have mentioned above, allow sellers to opt in or out of the insights feature. This gives flexibility to those who value the insights and those who don't want them shown.
2.) Display insights
only when the metrics are favorable, similar to how domain value estimates appear when the BIN price is below GoDaddy’s estimated value. This approach positions insights solely as a selling point (RTB) to encourage purchases, rather than a potential deterrent or dissuading factor that could diminish the perceived value of a domain in buyers’ minds.
Implementing either—or both—would be a win-win for everyone involved.
Thanks for your feedback,
@Vivere. Experimentation at GoDaddy is nothing new. Plenty of previous experiments have positively contributed to what you see across GoDaddy today. The ultimate goal of experiments like this is to increase the conversion rate of your domain names, helping you to sell more.
At least domains recently sold through Afternic are promptly removed from
@GoDaddy auctions and the front of site.
Oh wait, they're
not!
Hi
@411domains, please provide an example via DM where you see this scenario happening, and we'll happily look into it.
