About Developing Expired Domains

[PowerUp]

Hi, over the last year I've acquired many expired domains with backlinks. I've parked them and have some success in earning back my investment. However, as time goes, the domains earn less and less. After talking and procrastinating for many months, now I want to develop some of these domains so they can earn what they once earned for me, if not more.

What is the best way to develop an expired domain?
How much does it cost to develop the domain in the different ways?
What are other ways to monetize from these sites besides Adsense and YPN?
Any other advice?

 

[weblord]

if it's expired get an idea on how it was developed before you parked them by using archive.org

 

[PowerUp]

if it's expired get an idea on how it was developed before you parked them by using archive.org

Yup, that's how I find what keywords to use when parking. I have 1 domain (out of 60 domains) contributing between 60% to 70% of my total parking income for the last..... 7 months, I think. Today, my best performing parked domain has fallen off the radar in the Search Engines. It's barely getting hits from SEs. 4 days ago, another one of my domains earning about $8 a day has dropped off from SE as well. These 2 incidents have created some urgency for me to develop my domains and monetize them using other ways.

 

[Varon]

The best way Imo, is to set up quick WordPress blogs with some content on your expired domains. Its pretty easy to get a cheap reliable hosting service. Once you set up your expired domain as a blog, create small banner ads, linking your expired domain to your parked site. I mean, my logic is that a parked page with the right Kws on a Yahoo feed makes more RPC than adsense ads. And, parking companies don't have any issues with backlink traffic. Your banner ad in essence is a hard backlink to your parked page.

For example, if your expired domain was themed on used cars, you can set up a 1-2 page blog for your expired domain and at the same time buy another domain for used car sales and have it parked. Now on the right sidebar of your blog, next to your articles, you can create a vertical banner ad which might say something like "Looking for the best deals on used cars? Find hot deals now!". Your expired domain visitor clicks on your ad, which is actually a permanent backlink, and reaches your parked page.

I know this is a longer way to the end goal, but atleast you can save your expired domain rankings and traffic from SE's by doing this. Your CTR to your parked page would depend on how well your banner is made and worded. I would also retain meta description from the expired site and probably even add content on the blog from the expired domains archived pages. In essence, I would design the blog to reflect what the actual site was. This way, the SE's stay happy and even returning visitors aren't surprised. Plus, any existing backlinks stay safely secure, which might not be the case if an expired domain is parked. Some webmasters do delete links to parked pages.

Good luck PowerUp.

 

[PowerUp]

The best way Imo, is to set up quick WordPress blogs with some content on your expired domains. Its pretty easy to get a cheap reliable hosting service. Once you set up your expired domain as a blog, create small banner ads, linking your expired domain to your parked site. I mean, my logic is that a parked page with the right Kws on a Yahoo feed makes more RPC than adsense ads. And, parking companies don't have any issues with backlink traffic. Your banner ad in essence is a hard backlink to your parked page.

For example, if your expired domain was themed on used cars, you can set up a 1-2 page blog for your expired domain and at the same time buy another domain for used car sales and have it parked. Now on the right sidebar of your blog, next to your articles, you can create a vertical banner ad which might say something like "Looking for the best deals on used cars? Find hot deals now!". Your expired domain visitor clicks on your ad, which is actually a permanent backlink, and reaches your parked page.

I know this is a longer way to the end goal, but atleast you can save your expired domain rankings and traffic from SE's by doing this. Your CTR to your parked page would depend on how well your banner is made and worded. I would also retain meta description from the expired site and probably even add content on the blog from the expired domains archived pages. In essence, I would design the blog to reflect what the actual site was. This way, the SE's stay happy and even returning visitors aren't surprised. Plus, any existing backlinks stay safely secure, which might not be the case if an expired domain is parked. Some webmasters do delete links to parked pages.

Good luck PowerUp.

Thanks for sharing. This is an interesting approach. Though the visitors have to click 3 times to reach the advertisers but I suppose the high number of visitors from the Search Engines will make up for the lower CTR. Could you share with us what the CTR is like? For example, 5 clicks over the number of visitors on your blog (not on the parked page)

If going for this approach, then one would be wise to focus on niches and buy domains related to these niches. Then we'd have maybe 15 expired domains with traffic from SE all linking to 1 parked page.

Is this your preferred approach to developing all your expired domains? What about seeking out advertisers to place ads on the website? I've tried seeking out SEO and marketing agencies about buying links on my site but haven't received any replies. Do they ever respond?

What about affiliate programs and reseller programs?
I tried once but I couldn't figure out how to setup the shopping cart. The cart's JDE, if I'm not mistaken.

 

[Varon]

This was something out of the way which I experimented with. I have implemented this on just one domain name. My CTR on the blog ad is 90%. BUT..my average CTR on my 2 click lander parked page is 210%. That makes up for the lost 10% on the blog.

Btw, if you are at parked.com, you might possibly have a 1 click lander. So it would be 1 click to reach the actual ad page. 2 clicks to create Revenue.

As a domainer, I would rather link a parked page to an expired domain, than waste time using Adsense or any other ad program. I mean, once you have a banner pointing to your optimized parked lander, why would you want to divert the visitor attention to other 3rd party ads on your expired domain and make lesser revenue? Just retain 1 killer ad and focus on the best possible placement for maximum CTR.

Anyway, thanks for bringing this up. This might be a good topic for my blog.

Good luck

 

[zabijaq]

If parking, then head to parking.com (see sig), they allow backlinks, almost any traffic (relevant to keywords used), they don't have any problem with relevant traffic bringed with backlinks (no bought ads).
Also they have TITLE and META tags edit option so You might keep atleast soime search engine traffic.

 

[dudemjk]

Hey, I have good traffic in my domain expired, I use SEO, and it still keep visitor coming in. About 2 euro a day in my parking dating site ...