Google is an exception, story behind that was "Googol" but it was continually spelled wrong as "Google", so the founders called it Google (little fact). Apple you can't compare, its a full, singular word, regardless of what the company does. Apple is one of those words that we all know how to spell, classic, they made it work. Domain and Mining...I wouldn't connect these, in any way. Micro Software, Microsoft...some things just stick. If you had Lemon.com, and said its going to be a venture capital firm...I'd say awesome, because its a good name in the first place, and its easier to make a wide range of things work with a simple, solid name, regardless of the sense (thats the world we live in). Amazon sell retail products...I could go on. DoMiners...not convinced