Brown Shoe Company today announced the official launch of its rebranding initiative, in affirmation of its evolving position in the marketplace. This initiative will help focus the company on a renewed standard of excellence, as it looks to best position its brand portfolio for accelerated growth and global expansion.
“We’re excited about our rebranding initiative, which will use our history to fuel our future,” said Diane Sullivan, CEO, president and chairman of the board of Brown Shoe Company. “Our new brand identity reminds us of the legacy we must preserve as we build for another century of progress. Part of that identity is our name and mark, and these two elements demonstrate the passion behind our 137-year-old success story and help set the benchmark for the continued importance of fit to our future.”
The name Caleres and the ‘Star-Five-Star’ mark, which is incorporated into the Caleres logo, were selected to reflect the company’s history and its passion for fit. Caleres was derived from the Latin word ‘calere,’ which translates to ‘passionate, to glow.’ The ‘Star-Five-Star’ mark has been in use by the company since 1885 and represents its passion around fit and its continuing dedication to creating the perfect fit for any lifestyle. Together, the name and the mark represent the company’s vision to be ferocious about fit in everything it does, whether it be in terms of production, style, trends or service.
Brown Shoe Company has $2.6 Billion dollars in global revenue and is a publicly traded company (BWS).
The complete article may be found on BusinessWire
What do you think of the new name? Do you like it?
What do you have to say about a company this big, going for a hand-reg domain name, shifting from Shoes.com to Caleres.com?
“We’re excited about our rebranding initiative, which will use our history to fuel our future,” said Diane Sullivan, CEO, president and chairman of the board of Brown Shoe Company. “Our new brand identity reminds us of the legacy we must preserve as we build for another century of progress. Part of that identity is our name and mark, and these two elements demonstrate the passion behind our 137-year-old success story and help set the benchmark for the continued importance of fit to our future.”
The name Caleres and the ‘Star-Five-Star’ mark, which is incorporated into the Caleres logo, were selected to reflect the company’s history and its passion for fit. Caleres was derived from the Latin word ‘calere,’ which translates to ‘passionate, to glow.’ The ‘Star-Five-Star’ mark has been in use by the company since 1885 and represents its passion around fit and its continuing dedication to creating the perfect fit for any lifestyle. Together, the name and the mark represent the company’s vision to be ferocious about fit in everything it does, whether it be in terms of production, style, trends or service.
Brown Shoe Company has $2.6 Billion dollars in global revenue and is a publicly traded company (BWS).
The complete article may be found on BusinessWire
What do you think of the new name? Do you like it?
What do you have to say about a company this big, going for a hand-reg domain name, shifting from Shoes.com to Caleres.com?