50 companies changed their .COM to a new gTLD

4better said:

The only permanent thing in the world is change.
Everything changes and nothing stands still.
This is the basic reality of life...

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Which has what to do with new gtlds? There is also a lot of failure in the world. But there will always be random fly fishermen. Change usually happens when something better comes along, some advancement etc. There is none here. These are more options when you can't get a decent .com, not a replacement. .com is too well known and used, way too far ahead. Even it's closest competitor, .net isn't even at 13% of regs. There is not going to be any changing on who is #1, the only possible shuffling will be in the lower ranks.

kohsamui said:

Hello,

An article with examples of companies using a new gTLD, rather than its original .COM address:

http://blog.europeandomaincentre.com/why-50-websites-dumped-com-for-new-tld/

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Thanks for the link!

DomainVP said:

New generations... new ideas... can backfire.

Former Disney Gaston actor dies in firework incident
A man who died trying to launch a firework off the top of his head for the Fourth of July used to perform as Gaston at Disney World.

Didn't the owner of the .xyz registry try to launch .xyz domains off of his head as well?

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While I don't agree, this made me laugh. :D

NameZest said:

The "Chinese" domains were a good move especially since all Chinese domains will be required to be in "ALL" Chinese characters in the next few years per the requirement of the Chinese gov, so there goes the Chinese market...

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Rubbish. Won't happen.

4better said:

The only permanent thing in the world is change.
Everything changes and nothing stands still.
This is the basic reality of life...

Click to expand...

If and when this change gets picked up soon not only by companies but internet users, then this will totally be great for newbies like me cause I've been feeling like hand reg'ing lots of these ngtld. Right now, the one thing I mostly see in them is a slightly polished domain name for companies that internet users/type in traffic will either use or ignore.

I do have a feeling however that something's about to change in internet browsing once all these VR and other emerging gadgets are fully functional across many platforms. I'd be interested how ngtld domains will play a part on that.

At least one company is already offering to buyout poor performing gtld registries. At a huge discount, I'm sure.

On top of the inherent risk already present for all suffixes, including dot com, there is additional risk that is heavily biased in new tld registry's favor, because of the pricing structure. It's the registries that are reportedly making the big new gtld sales, not the average domainer.

Risk versus reward isn't there, imo. It's hard enough to sell a dot com.

I just read that list 5 minutes ago and I don't remember any of those domains off of the top of my head right now (except home.barclays) meanwhile I remember the majority of the .com domain sales posted yesterday.

I'd have to agree that nearly everyone on this list had a crappy domain to start with so I don't think these businesses/organizations had understanding of the value of a quality domain was to begin with. Not everyone gets it. Can you blame internationalpreschoolcurriculum.com for testing the waters on a 3 letter .education they paid $14.99 for at GoDaddy? Are these type of examples worthy enough to fuel speculation of the future of gTLDs? If they all paid 10 bucks on their domain to begin with instead of opting for something Premium, I don't see the surprise in opting for something shorter for regfee - but these were end users that never Premium domain buyers to begin with.

It's like a Payless Shoe-store reporting they sold 5,000 pairs of Knockoff Jordans in a year and people say that Nike has a grim future.

This is a list of a few dozen unknowns who opted for inferior regfee .net's, hyphenated .coms, for regfee gTLDs and this makes 'Headline' blog article news regarding the gTLD industry.

Weber said:

At least one company is already offering to buyout poor performing gtld registries. At a huge discount, I'm sure

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And why would they do that if there is no future in new gTLDS?

Got a new gTLD for sale PM me, heck maybe I'll buy it!

NameZest said:

The "Chinese" domains were a good move especially since all Chinese domains will be required to be in "ALL" Chinese characters in the next few years per the requirement of the Chinese gov, so there goes the Chinese market...

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This will change very fast when they realize they will never attract a western dollar.

JB Lions said:

And they haven't seemed to go all in, still have the .com in the profile, still posting links using .com - https://twitter.com/barclays

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Cafe Savoy took an even more conservative approach - they're just iframe-ing their .at site. If you search for cafe savoy vienna the .at site comes up #1, the .wien is nowhere in sight (not surprising, because it has no content of its own) .

4better said:

The only permanent thing in the world is change.
Everything changes and nothing stands still.
This is the basic reality of life...

Click to expand...

Those two quotes about "change" were not mine but rather came from the famous Greek philosopher Heraclitus. As each and everybody else is entitled to his or her own opinion, it is my belief that Heraclitus statement is totally convincing for me. And perhaps the world as well...

I believe in .com as the king but then no king remains permanent. Sooner or later, any king for that matter will have to be changed. At present, .com reigns and will continue to reign for sometime. As to how long, that remains to be seen. But I firmly believe it can never be permanent.

There will always be people who will go for a change and there will also be other people who will remain in their comfort zones. But I believe that those people who opt for changes are the ones who will succeed in life. From the ancient history up to the present times, a great deal of change has evolved. Society will never be like this if there has been no change in all aspects of our lives. Technology changes and even domaining could not escape from the wide shackles of change. Others like the change while others simply dislike it. Everybody has his/her own reason depending on the benefit, comfortability and conviction.

Now here comes 50 companies who opted for a change in their domain extensions. Just by the message of each domainer here one can feel the reaction, the impression and the feelings extended to those companies who are bold enough to take the drastic change of modifying their domain extensions from the "king" to virtually unknown gtlds. And the way things are going on, these new gtlds are gradually creeping their way inside the domain world. It's because there are companies and individuals who are willing to make a change. There will always be starters. There will be success and there will also be failures. But that's basically how change revolves. When one fails or commits a mistake, necessary steps are done to correct it and to change it. Change something to make it better. How does one feel living in a highly urbanized technological world today? This is simply the effect of the wonders of "change".

mad409 said:

And why would they do that if there is no future in new gTLDS?

Got a new gTLD for sale PM me, heck maybe I'll buy it!

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People taking advantage of a current financial opportunity, doesn't necessarily mean that they think that all new tlds are long term or the best thing that's happened to humanity. I think that they hinted that they will be very selective.

Hey, I think some domains with new tlds can flourish, but the mentality that dot com must be/will be replaced for this to happen, is greatly exaggerated. Imo, this near mania is rooted mainly in advertising hype, wishful thinking and outright jealousy, none of which, is likely to be profitable.

4better said:

Those two quotes about "change" were not mine but rather came from the famous Greek philosopher Heraclitus. As each and everybody else is entitled to his or her own opinion, it is my belief that Heraclitus statement is totally convincing for me. And perhaps the world as well...

I believe in .com as the king but then no king remains permanent. Sooner or later, any king for that matter will have to be changed. At present, .com reigns and will continue to reign for sometime. As to how long, that remains to be seen. But I firmly believe it can never be permanent.

There will always be people who will go for a change and there will also be other people who will remain in their comfort zones. But I believe that those people who opt for changes are the ones who will succeed in life. From the ancient history up to the present times, a great deal of change has evolved. Society will never be like this if there has been no change in all aspects of our lives. Technology changes and even domaining could not escape from the wide shackles of change. Others like the change while others simply dislike it. Everybody has his/her own reason depending on the benefit, comfortability and conviction.

Now here comes 50 companies who opted for a change in their domain extensions. Just by the message of each domainer here one can feel the reaction, the impression and the feelings extended to those companies who are bold enough to take the drastic change of modifying their domain extensions from the "king" to virtually unknown gtlds. And the way things are going on, these new gtlds are gradually creeping their way inside the domain world. It's because there are companies and individuals who are willing to make a change. There will always be starters. There will be success and there will also be failures. But that's basically how change revolves. When one fails or commits a mistake, necessary steps are done to correct it and to change it. Change something to make it better. How does one feel living in a highly urbanized technological world today? This is simply the effect of the wonders of "change".

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It's more of the same. Some of you are living off some quote that has nothing to do with this, at all. You don't make an argument with some quote, you can find quotes on anything. Change isn't always the same thing as progress. That change saying gets used a lot or ridiculous comparisons like

.com = early cell phones
new gtlds = today's smartphones

Let's come back to reality for a second. One thing you guys could never tell me, is which extension is supposed to take the crown from .com? Are you aware of the numbers? A niche extension can never be greater than a general extension, by definition alone. So what general extensions are there that can compete? xyz? link? clink? Nope. Stop looking at quotes, look at numbers, reality. .com is pushing 118 million, so who is going to beat that. .net was the next closest general extension and it's 103 million regs behind. Think about that.

wot said:

Rubbish. Won't happen.

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Sorry it will and to get the Chinese domains you will also have to have a minimum of one Chinese employee in mainland China. Do your homework you'll find out.

In poker, we say "sell it, don't tell it".

JB Lions said:

It's more of the same. Some of you are living off some quote that has nothing to do with this, at all. You don't make an argument with some quote, you can find quotes on anything. Change isn't always the same thing as progress. That change saying gets used a lot or ridiculous comparisons like

.com = early cell phones
new gtlds = today's smartphones

Let's come back to reality for a second. One thing you guys could never tell me, is which extension is supposed to take the crown from .com? Are you aware of the numbers? A niche extension can never be greater than a general extension, by definition alone. So what general extensions are there that can compete? xyz? link? clink? Nope. Stop looking at quotes, look at numbers, reality. .com is pushing 118 million, so who is going to beat that. .net was the next closest general extension and it's 103 million regs behind. Think about that.

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It all depends on how one views a quote and how it affects one's life or one's business perhaps. If, in your case, that quote has nothing to do with this so be it. But in my case, it has something to do with this and so I tend to relate it. You have your own outlook and I have my own outlook. Different people simply have different perspectives in life. What is good and beautiful for you might not be the same for me. However, you have my respect and admiration for what you firmly believe. That goes without saying that a man with high principles possesses a mighty solid foundation of making his life point to a direction where success abounds.

I may or may not agree with someone's thoughts and beliefs. And it is also never my intention to force others to accept my ideas. All what I've written here are just products of what's lingering in my mind. I share my ideas, my thoughts, and my beliefs to other people but that doesn't mean I want them to accept these. Rather, this is my form of freedom of expression. It is not my forte to engage in debate. Neither do I wish to show to all people that I excel in something nor that I am right in what I am saying. One can never please everybody. There will always be from the opposite side. After all, again this is life is all about... basically composed of negative and positive. Without the other one, life won't simply work. Again, others may disagree with me. But then I would reiterate this is how I see it and I just merely share it, nothing less, nothing more.

Again, for the .com, I would repeat what I say:
"I believe in .com as the king but then no king remains permanent. Sooner or later, any king for that matter will have to be changed. At present, .com reigns and will continue to reign for sometime. As to how long, that remains to be seen. But I firmly believe it can never be permanent."

No particular extension can take the crown from .com imo. But I think the new gtlds as a whole will gradually take their own respective shares. Little by little, these new gtlds will swarm the domain industry. I see it as a very slow process but everything goes for a change. There have been good domain sales for these new extensions and there have been cases of them being used already. Although all of these are still somewhat insignificant compared to what .coms have attained still one can see the signs that something is moving and that something is changing.

I remain a believer in .com and I have plenty of them. However, a new trend is going on and I believe that hopping in could also make a difference. They may be new but I see that there's a future in store for them.

This is my idea, my assumption, and my belief... a lot would disagree for that matter but I care less. After all, this is what is good in this mundane world. You are free to choose what you want in life, what you believe, and what you want to express within the boundaries of morals and ethics. We are all gifted with free will and I'm just making use of it. For all of my statements above, this is meant to share my ideas only and my feelings, nothing more, nothing less.

Unfortunately, I don't think new TLD adoption by small players will do much to further their cause.

The only major player in the list is Barclays. If more end users of the same caliber follow that route, the people will eventually notice.
But this is a moot point really. Just because some large organization uses its own TLD, doesn't mean that you can have your own too, or that you would actually want it. If my bank has its own extensions, this is a fine, but I am still not interested in .whatever.
This is what folks don't understand.

Also, in that list a lot of end users traded bad domains for other bad domains, or worse domains.
In fact, I would treat this list as a catalog of (re)branding failures for the most part. At least Barclays can afford to push its own extension, something that others cannot.

Out of the 50 examples, could you point me to one instance where a domainer *could* have made some profit?

It seems to me that if for any reason ngtlds prevail, domaining will die.

Good article, thanks

Asfas1000 said:

Out of the 50 examples, could you point me to one instance where a domainer *could* have made some profit?

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There is one: being the registry.

Guys, you're right, don't buy new gtlds, they suck, let them all available for us

4better said:

I believe in .com as the king but then no king remains permanent. Sooner or later, any king for that matter will have to be changed.

No particular extension can take the crown from .com imo

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Heh, those two quotes about "change" did also come from the famous Greek philosopher Heraclitus? :D

Parisfashionweek.buzz (parisfashionweek.com) - both names are garbage, need to buy PFW.com
Sierra.finance (sierraep.com) - good one.
Londonsport.exchange (sportex.com) = fail
Inferno.fitness (ptinferno.com) = good
Ugr.university (ugr.es) = not so sure
Triple.care (esnfpatientcare.com) = win
Aha.vet (animalhealthassociates.org) = nice
Ipc.education (internationalpreschoolcurriculum.com) = homerun

Parisfashionweek.buzz, Londonsport.exchange, etc

Amazing, I thought that new TLDs were created to simplify / shorten the original abracadabramisudosidu.com into something like abra.top

NameZest said:

The "Chinese" domains were a good move especially since all Chinese domains will be required to be in "ALL" Chinese characters in the next few years per the requirement of the Chinese gov, so there goes the Chinese market...

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I'm a Chinese domainer and I know we don't like "Chinese" domains AT ALL. It's very complicated to type, you have to shift the input method at least twice.
Behind "周杰伦.中文网" is: zhoujielun "space to confirm" "change input method to English" "dot" "change input method back to Chinese" zhongwenwang "space to confirm".
However, I have thought of that, when one day, the Chinese input method gets improved and more domain name friendly. Chinese domains could have a market here, for end-users whose business is only in China.