I don't think people are that obtuse.
Really it's cute that you've just begun domaining in February 2014 and you jump into the crowd immediately lecturing a bunch of seasoned veterans on "the future".
You're missing the primary point. For the past 20 years, it has been possible to name your website "Snowboarder Club". People could do this with a .COM for $9. Introducing .CLUB as a novelty didn't open any new doors.
In order to be called "Snowboarder Club" in 2014, a business has to own both the .COM that people assume as the default AND the newly introduced vanity extension of .CLUB. That's an added expense.
The visual difference in length between SnowboarderClub.com and Snowboarder.club is negligible. But if you only own the .CLUB version, then you MUST specify that "dot" in your name; otherwise people will go to a different website. So your name, in fact, becomes "Snowboarder Dot Club". And that is LONGER than "Snowboarder Club".
.COM indisputably will remain the most widespread extension in the world. Major companies like Amazon and Ebay and Facebook and millions more won't rebrand as Amazon.guru or Ebay.store or Facebook.tips. And with the vast majority of important websites continuing to use .COM, there is a lasting advantage for other websites to follow suit.
.COM transcends languages. .TIPS doesn't. .PETS doesn't. .SHOPS doesn't.
But the MAIN point is that introducing these new extensions effectively requires businesses who choose one of these few hundred keywords to use 2 domains instead of just 1 to establish their name uniquely online.
Nanotechnology.com used to be quite good on its own. Now the person who runs Nanotechnology.com may have to pay protection money to a Mafia-like registry in order to forward nano.technology to its website. This is not an advantage.
Or else there will be 2 confusingly similar websites out there -- Nanotechnology.com and Nano.technology. Having that kind of online confusion is not an advantage either.
Good luck with your domain purchases. But, honestly, if you start domaining by preaching to the professionals rather than listening to advice, you're going to flush a lot of money down the toilet.