Has it even been mentioned that folks type in .com out of habit? Building a brand on these knockoffs is more than an uphill battle!
Has it ever been mentioned that this is repeated by domainers usually without even a spec of evidence other than some failed o.co experiment? I've been to a lot of meetings where people access sites. When they know the site they type it in directly - the brain can memorize quite a few sites. For everything else? Search engine and select. You know what they never enter into a search bar? .com
I don't search for "boobs .com" just "boobs"
I bet you search for "marijuana news" or "pot news" not "pot news .com"
That's an American perspective, different story in other countries and without a doubt is changing even here in the US. This facet of the debate assumes customers are typing the url at all
But America is all that matters when you're living in 'murica
Social media is contributing. Just today mom.me came up on my Facebook wall. Literally minutes after I posted that I never see alternative adverts.
Maybe most sites that are on non .com don't need to advertise on your Facebook wall?
I use join.me all the time. I've never typed in joinme.com, and nor has anyone I've asked to go to "join dot me". I don't think google has a hard time getting people to go to google.fr, google.es etc. either
I also don't think about.me are having too many problems getting traction either.
Try using a google non .com and see if the results change, it can be quite eye opening to see how many cctld results there are
However, these occurrences are scarce. It could be a decade before these knockoffs take hold, if at all. For a brand to take hold now will require a domain, solid biz plan, and lots of money.
Knock-offs? It's not a copy, it's completely separate and different. Say it is a decade? I hope you come back and say - all those people in 2014 had it so easy.. they could have registered anything... I wish I was there... oh I was..
But seriously, I don't think it's a good "investment" but I think the arguments of .com meaning something just sound old and tired. People were "used" to reading a book... people would always smoke... pot would always be illegal... gays would never be allowed to marry... .com will always be the only thing people use