strategy How to Find Potential End Users?

[shilmy]

Hi,

Do any of you has regularly sell your domain to end users? If so, do you mind share with me in this thread on how find potential end users for your domain?

Regards,
Sjarief

 

[PlusNames]

Has anyone tried mailing end users rather than emailing them? Is it a waste of time or does that improve the response rate?

 

[lennco]

Has anyone tried mailing end users rather than emailing them? Is it a waste of time or does that improve the response rate?

I think some in this thread have tried that with no success.

I would just stick with emails. :imho:

 

[Theydon]

I think in specific circumstances a hand written letter might be worth a go just to get their attention, say if you were targeting a company with an old fashioned value culture or their niche is retro etc - not too many end users in this category however

 

[Ivannnn]

How important is the second email after the end-user asks you 'how much'?

Should I list a few similar domain names from NameBio and/or BuyDomains to convince the end-user my asking price is bellow market value?

Should I mention the search volume of the domain's keywords and the benefits of having a keyword domain?

Should I mention that I am willing to push the domain before payment?

How do you respond? Anyone who would care to share his 2nd email template maybe?

 

[GiftedDomains]

There is no "template" for an answer to a "how much?" email.
It depends.
But don't write a novel. keep it short and to the point.
Never mention ASKING prices (like from BuyDomains). People can ask whatever they want. Doesn't mean they can sell their domains for their asking prices. If you really want to mention past sales, chose few past sales (real sales, not fake sales) which are really similar to your domain (if you are selling OfficeFurnitureLosAngeles.com, don't mention the sale of LosAngeles.com or Officefurniture.com, that makes you look like a Noob and idiot), and preferably chose past sales of domains which are now developed pages (and not some crap parked pages, which can be fake sales or which can confuse the potential buyer). Also no need to mention stats, stories about keyword domains, etc. - Push domains before payment only if you are really sure that you get paid. Don't act like you are desperate and that you will accept each and every condition. Thats not professional.

 

[silent.]

Very nice thread with great information.

 

[Theydon]

How important is the second email after the end-user asks you 'how much'?

Should I list a few similar domain names from NameBio and/or BuyDomains to convince the end-user my asking price is bellow market value?

Should I mention the search volume of the domain's keywords and the benefits of having a keyword domain?

Should I mention that I am willing to push the domain before payment?

How do you respond? Anyone who would care to share his 2nd email template maybe?

Following a 'how much' response your first thought should be, "how do I make this potential transaction look as simple as possible". Price and Process are the two key drivers here. As Gifted said, there is no need for a long email so you need to get the balance right.

Price - you don't want to answer it directly (unless you are selling in the low xxx) but equally you don't want to come across like you are playing a game - this is a big turn off. If I was selling in the $2,000 region I might say "I am currently accepting offers in the low XXXX area".

Process - Say for peace of mind you will use Escrow etc and you will manage the whole process for them. Equally you could say you are happy to transfer before receiving payment - this is your call but it gives potential buyers peace of mind.

Or if you are happy to do so, call them.

 

[busyj]

I stick with Cold-Calls . I first email the potential buyer and then Call them.
Most of the time this works perfect.

---------- Post added at 01:43 AM ---------- Previous post was at 01:42 AM ----------

I stick with Cold-Calls . I first email the potential buyer and then Call them.
Most of the time this works perfect.

 

[justeatshilpa]

Selling domain to the end users gives you more profits but i don't know how to find potential end users

 

[jideofor]

Hello...

When running an auction with just one bid and increasing views, does it mean there is good interest on the domain name?

Could it be that bidders are waiting for the last minutes to place their bid?

 

[alok897]

I think best way to find potential user to register your domain on selling or auction website such namepros and sedo. Promote this on forums domain name marketplace to get more attraction of buyer on your domain.

 

[playercool]

Can anyone recommend a mass emailer? It gets very annoying copy and pasting over and over.

 

[serryjw]

Why don't you contact them directly. There is a HUGE thread on NP to help you craft a letter.
Good Luck,
Serry

 

[RaiderGirl]

I think best way to find potential user to register your domain on selling or auction website such namepros and sedo. Promote this on forums domain name marketplace to get more attraction of buyer on your domain.

I will have to respectfully disagree, I think when you list domains in on Forums and other marketplaces, it degrades the value.

 

[jideofor]

Why are UK compnies tough to deal with when it comes to buying domain from you?

Their usual style is show interest and then go silent after a while. You end up waiting for so long till you are almost frustrated.

Is this their own definition of business?

This is my 4th encounter with them. 2 didnt result in a sale, 1 ended with a quarell wherein I had sent their domain name to them and the next thing I got is 'we will pay but I dont know when' I had to force them to pay me.

The 4th one is the current one. They have showed interest, gave a range as £2000-£4000 as their targetted price for the domain name but also stated that they need to speak with their boss to give the go ahead.

We didnt hear from them afterwards. We emailed them on Wednesday and still didnt get any reply till now.

Has this been your experience? Please how do you deal with UK companies and end in a good sale?

We had 2 interested party but one pulled out after they had a meeting and honestly, I was expecting the company that pulled out to buy the domain name so as to save me the stress of dealing with the UK company.

Funny enough, the UK was the 1st to registert their interest but 2 days later, we got a 2nd interest from another company. The 2nd company were fiercely active right from the word go. They updated us of what they are doing, when they will reply us and how they will discuss it in a meeting. It was after the meeting they decided not to go on with the deal anymore.

We emailed both companies on Wednesday. And while we got a reply from the 2nd company, we didnt get any from the UK company.

Just saying this has been my experience with people in the UK and it has not beem cool. It will be very painful if they keep one waiting and in the end turn you down. At least, that was my experience with other 2 Uk companies. They turned me down after 2 months waiting period.

 

[Theydon]

Sorry to hear you are having problems with UK businesses Jideofor. I suppose you get good and bad communicators in every country and frustration is part of this game. UK companies might be more reserved than companies from other countries but in general I think it comes down to individuals and getting to the decision maker.

 

[jideofor]

Yeah... But why does it take them long to reply a simple email with what they promised to do.

I mean, they promised to speak with their boss. What did their boss say, is he interested, are they yet to speak with him, when, did he travel?

 

[Theydon]

I think that is the problem, you need to deal with the boss, but I accept this is not always easy. People have other work priorities, we like to think the name we are offering should be right at the top of their 'to-do' list but in reality its often something they need to look at when they get time.

 

[jideofor]

What do you suggest I do?

 

[Theydon]

Take your foot off the gas. Give them more time. If they do not respond by the end of next week call them and ask for their bosses contact details.

 

[jideofor]

Okay... Thanks.

 

[Theydon]

that's how I would play it but that is a view from distance - good luck, let us know how it plays out

 

[jideofor]

Definitely... I am also being helped by FX. That guy is wonderful!

He got me deal. Both, while one pulled out, we are waiting for the other company.

 

[fm1234]

I've been out of the thread for a while, so sorry in advance for the lengthy post.

posted by PlusNames:

Has anyone tried mailing end users rather than emailing them? Is it a waste of time or does that improve the response rate?

posted by lennco:

I think some in this thread have tried that with no success.

I would just stick with emails.

I always send a letter on any domain for which I am asking more than $500. Response rates are pretty good. However, I think that as with any other aspect of the end user sales process, if you don't know what you're doing, you're probably hurting yourself more than helping yourself.

If a domain has a relatively high asking price - generally over $1,500 for me -- and if I have had affirmative contact with the prospect over phone or e-mail, I will put together what amounts to a "media kit" that has most of the information that went into me buying and evaluating the domain. These take me about two hours to put together, so whatever your own or a VA's time is worth, plus the $8 or so it takes to send them by Priority Mail. Response rates on those are generally extremely high, but these are typically a concise cover letter, 3-5 pages of market data and occasionally some additional supporting material, and again are being sent to people with whom I've already made contact. Priorty Mail gets a massively greater response rate than first class -- however it might be worth noting that the significantly more expensive Express Mail does not get any better response than Priority Mail.

Many people over the years have looked at me like I am insane when I talk about these efforts; however, my own feeling is that if I buy something for $100-$200 (or, more rarely, $8) and plan on selling it for $1,500-$3,000 then I am going to have to put a little more into it than expecting the buyer to see the "inherent" value of the asset and write me a big check.


Frank

---------- Post added at 09:11 AM ---------- Previous post was at 09:10 AM ----------

@jideofor:

Definitely take Theydon's advice about taking your foot off the gas -- the last thing any seller in any market ever wants to do, is appear desperate to close a deal.


Frank

---------- Post added at 09:33 AM ---------- Previous post was at 09:11 AM ----------

If I could just add, or I suppose summarise/reiterate things I've said a few times in the 111 pages of this thread, this is what you need to do to make good money selling to end users:

1) Don't have crap domains
2) Don't put stupid prices on just-above-crap domains
3) Learn how to look for buyers - I see people talk about sending out e-mails to say 100 prospects on a single domain. If I can find 100 prospects for a single domain, I can only conclude that did something wrong, because more than 30 worthwhile prospects is a rarity on the sort of domains I sell (two-word .com and .net generic product/service domains, and the odd geo, almost all of which are sub-$1,000 asking price.)
4) Learn how to craft concise and professional e-mails.
5) Learn how to work dollar figures and negotiate drops. Aside from shitty domains, this is the most common pratfall of domain sellers imo. Your price has to have some kind of corollary in reality, something outside of the domainer world -- a market about which most of the people to whom you are selling know and care absolutely nothing. If you do well in establishing the value, then every price drop in negotiation is a gift you are giving to the buyer. If you drop price, and can't connect that drop to a reason, you are deflating value.

"$5,000"

"We can't pay that! The best we can do is $1,000."

"Sorry, but my bottom price is $3,000"

^^^^^give your wife the weekend off, you've already been screwed once this week.

Value is a proposition. You claim the domain has value. Be prepared to back it up.

A price drop is a concession. If you established your value up front, be prepared to have some kind of logic built into dropping the price. If you don't, then you can rest assured your first drop won't be your last.

Anyway: quality domains, reasonable prices, productive research, professional communication, value building, and consistency. It's not hideously complicated; in fact it's not drastically different from selling any other product or service since the dawn of selling anything to anyone.


Frank

 

[jiashua]

I found few forums with "Domains for Sale" section, look like best place for posting offers