NamePros Blog

It is a familiar refrain within the domain world – I have some great domain names, but I am not getting any sales.

In some cases, the owner may be overlooking weaknesses in the names. However, even solid domain names can go year after year...

A couple of weeks ago I introduced questions around the setting of minimum offers on buy-it-now priced domain names. Thanks to all who have responded to the various linked polls. In this article I provide a summary of the results and...

Choices can be wonderful, letting us feel better about an action, or empowering new ways to accomplish a goal. But is it possible to have too many choices? Are you, or the marketplace you use, presenting potential purchasers with too many...

In order to be a successful domain investor, you need plenty of practice or training. You can choose to invest in domain courses, find a good mentor, or role-play with domain investors or family members. Regardless of the type of business that...

One of the advantages of being a NamePros member is that you can buy and sell domain names without commission. NamePros allows you to get your names in front of a large audience. While many selling formats are allowed, auctions are among the most...

With industry domain name sell-through rates not much different than 1%, most domains sit in a portfolio for many years. Other than renewals, it seems natural to simply wait for an offer or sale. But is that really a sound strategy?

While a...

The most successful domain investors have a system. That system may include many elements, but one of the most important is a method for acquiring quality names that businesses will want. As is said, “you make money on the buy.”

But there are so...

Year end is a good time to consider improvements in record keeping for the coming year. Many months ago, long-term NamePros member @Ostrados approached me with the idea of an article on financial record keeping and projections. He has...

It can seem complex, with all the metrics and tools and more, to decide which names are worth acquiring. Let’s simplify the process to some key questions to ask. None of these are original, and most have been around for years, but I thought...

I've delved into CHiPS over the last month, and I feel like I've come late to the party and all the good CHiPS are gone. Now I'm kicking myself for not hand-registering 6N's (six-number .com's) a few months back. I could have prevented this...

Domain name investing is hard. Typically only about 1% of names sell by the end of a full year. Many names will not sell for a very long time, or ever. Naming trends and popular niches may change.

Pricing is difficult. If you price too high, the...

The most important point in last week’s NamePros Blog article Six Years of Domain Name Mistakes was to acquire names that will have multiple potential users who are in a position to pay a solid retail price.

Each domain name is...

It is easy to start out on the wrong foot in domain investing.

Whether it is hand-registering too many names, choosing quantity over quality, or investing in sectors or languages that we don’t understand, there are many ways to go wrong. Those...

Successful domain investment depends on the art of selecting effective names, as well as the science of using measures to evaluate positive attributes of names.

We often consider various metrics, such as the number of extensions, or how...

It seems that many domain investors are scaling back domain acquisitions these days. This may be because of economic uncertainty, a possible drop in domain sales activity, or profits from parking, or simply because the renewal increases have used...

While there are many ways to find success in domain name investing, I suspect that most successful investors have a strategy to guide their acquisitions.

This week, investor James Kim shared his strategy for finding names. With his...

If you watched the 66th Grammy Awards ceremony on Feb. 4, 2024, odds are the duet by Tracy Chapman and Luke Combs is a lasting memory. Tracy Chapman made the song Fast Car a huge hit in 1988, while the 2023 Luke Combs rendition made the...

This is my first blog post on NamePros, and I will be sharing my experiences and the lessons that I have learned in Domaining. Thank you to @NamePros and the domain community for the opportunity to share this information.

The first lesson...

When you are considering a domain name acquisition, does it matter who owned the name previously, what price they asked, and the marketplaces they used to try to sell the domain name? We all know to check for possible developed use of a domain...

Any domain name can be categorized in various ways, such as the number of words, extension, etc.

This article introduces the idea of also categorizing a particular domain name acquisition according to the investment style that name...

While most modern businesses need a domain name, that does not mean that all sectors and niches offer an equal naming opportunity.

What are some of the factors that make names more likely to sell for good returns in a niche or sector?

In this...

Last week in Process to Rate and Price a Domain Name – Part 1, I covered:

• Structure, clarity and memorability of the name.
• Multiple interpretations, both literal and metaphorical.
• Business applications, related metrics...