It's a term that has been frequently used by domain investors in the past few months, but what does it mean, why do we use this term, and what does it describe? "Chip" is an abbreviation of "Chinese Premium." It describes a domain name that can be considered premium to a Chinese company or investor. Chips typically describe valuable domain names that are short and contain only premium letters, known as initials, which exclude the letters a, e, i, o, u or v. Although the term was initially used in relation to four-letter .COM domain names, it can be used to describe numeric domains without a 0 or 4 and other categories such as five-letter .COM's with certain patterns. @Tim Schoon, a domain investor and owner of PEJ.com Private Equity and Brokerage is credited with first using the term Chips to describe domain names. He first commented on why he thought the term had become so popular: For those who don't know, Giuseppe Graziano is a domain name broker who produced an excellent guide to investing in four-letter .COM domains, which is available to read here. His newsletter is also very informative and full of useful pieces of advice. Tim went on to describe how he started to use the term Chips to describe Chinese Premium domains in May 2015: The term Chip is also a very common word in the world of gambling. Gaming chips are used in many forms of gambling to represent a specific monetary value. Tim describes how the term Chips describes Chinese Premium domain investments perfectly for a number of reasons: Chip is a phrase that was initially popular when describing a four-letter domain name, but has started to become a regular description for many categories of domain name. As a word that appears very often on NamePros and around the industry, I think it's interesting to see where this came from, and why we use it. It is certainly more convenient than typing out "Chinese Premium(s)" multiple times in a paragraph or sales listing. The unintentional similarity between a casino chip and a Chip domain is also very interesting to note - both can be traded for cash and both can be used to take a gamble in the hope of making more money!