I've delved into CHiPS over the last month, and I feel like I've come late to the party and all the good CHiPS are gone. Now I'm kicking myself for not hand-registering 6N's (six-number .com's) a few months back. I could have prevented this mistake if I had exercised DiP (Diversified Portfolio) principles.
Diversification is a stock market term that means "give variety to" or "to balance (as an investment portfolio) defensively by dividing funds among securities of different industries or of different classes," according to Danny Webster.
Of the many different domain classes, such as keyword, brandable, and CHiPs, I personally specialize in brandable domain names. Specialization has its own merits, such as increased expertise, but there are still benefits to using DiP-based principles for every domain portfolio.
A few of the many benefits to utilizing DiP:
Diversification is a stock market term that means "give variety to" or "to balance (as an investment portfolio) defensively by dividing funds among securities of different industries or of different classes," according to Danny Webster.
Of the many different domain classes, such as keyword, brandable, and CHiPs, I personally specialize in brandable domain names. Specialization has its own merits, such as increased expertise, but there are still benefits to using DiP-based principles for every domain portfolio.
A few of the many benefits to utilizing DiP:
- Like the stock market, domain classes are cyclical. Maybe CHiPS are hot now, but next year it could be brandables or new TLDs. Using DiP principles allows for profit from whatever is hot at the moment.
- Having your money spread out among multiple investment classes may help you sleep better at night. Let's face it, all it would really take to ruin the CHiP rally would be some type of Black Swan - for instance, if the Chinese government decides to start regulating domains way more.
- To continue with the food analogy, if you have your hands in every cookie jar, you may be able to increase your odds of finding a treat. Also, you may not be as disappointed if one of the jars is empty.
