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James Iles

Inside Interview: Here's Why Hive Bought Hive.com

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By James Iles, Jan 18, 2017
  1. James Iles

    James Iles NamePros Writer PRO Gold Account VIP Trusted Blogger

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    There are relatively few startups who truly appreciate the power of a great domain name, but in this Inside Interview, we are speaking to the CEO of a company that made the decision to create a smart workflow application and house it on an incredibly powerful one-word .COM.

    hive.jpg
    John Furneaux is the CEO of Hive, a company that was founded in June 2015 and has raised $1.4 million in funding, according to Crunchbase. Hive is a popular company name, yet a startup that launched less than two years ago was able to acquire Hive.com. In this interview, we speak with John about Hive, and why he bought Hive.com.

    [​IMG]

    Can you tell us about yourself and the company behind Hive.com?


    Why did you originally decide to brand your company under the name “Hive”, and were there any other brand names you were considering?


    Why did you decide to buy the domain Hive.com?


    Did you have other domains under consideration, or was your target name always Hive.com?


    If you were unable to acquire hive.com, would you have stuck with HiveTeams.com, or would you have used a shorter name such as hive.co or hive.io?


    Are you able to tell us how much you paid for Hive.com, and why you opted to pay a premium to buy this name?


    Do you think buying Hive.com was a good investment in your company?


    What would your advice be to other startups or companies looking at buying a premium domain name?


    Do you think that buying the right name should be a priority for startups?



    Thanks to John for the interesting insight into Hive, and Hive.com. Hive is available to try for free at Hive.com, where you can also find out more about the company.
     
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  4. James Iles

    About The Author — James Iles

    Writer for NamePros.com. For all inquiries relating to stories and interviews, please email: [email protected]

    This is James Iles's 314th blog post on NamePros. View all blog posts

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  5. Comments (10)

  6. TERADOMAIN

    TERADOMAIN Upgraded Member Gold Account VIP

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  7. jstenn13

    jstenn13 UltraDomains.com

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  8. wesley sweatman

    wesley sweatman durfer VIP

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    thank you, good read. Hive is badass :)
     
  9. HotKey

    HotKey Made in Canada VIP

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  10. dollarfield

    dollarfield The Mean Domainer VIP

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    Good interview.
     
  11. Gray Wolf

    Gray Wolf Established Member

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    nice interview and the domain is a real gem.
     
  12. Bros

    Bros Active Member VIP

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    Great domain and very nice interview, thanks!
     
  13. CHB777888

    CHB777888 Established Member

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    That name is a hum dinger! :xf.laugh:
     
  14. Jahe

    Jahe Established Member

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    Thanks for this 1-on-1. I've noted numerous start-ups, with great products, but they launch on a second tier or worst platform. In case, the domain is owned, but not developed; and a proper capital offer would likely persuade the domain registrant to sell.

    Hive.com versus HiveTeams.com is a textbook example of getting it wrong, then getting it right.
     
  15. youaintme

    youaintme Established Member

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    I really enjoyed it. Thanks bro.
     
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