This story is a couple of years old now, but I think that it's still relevant today; it centers around the domain name StayCool.com. I've never publicly written about this sale (although it is mentioned in my book).
I acquired the domain name through a forum and held the name for a couple of months before I started actively looking for a buyer. At that time, I read an article about Jockey (jockey.com) and a new range they had created, called Jockey Stay Cool.
I thought that this company was the perfect buyer for my domain, but I had no idea whom to contact or how to contact them. Looking through their website was no help and for once, LinkedIn provided no answers. Then, I came across a Twitter page for a low level employee that I believed was in Jockey's marketing department - it was worth contacting them. A Tweet is free anyway!
I told them that I owned StayCool.com, and Jockey may be interested in buying it. I asked them to put me in touch with someone who could make a decision on a domain name purchase.
I didn't hold out much hope, but within a couple of hours, I'd received a direct message with the details of their CTO who was expecting my email.
After some negotiations (which finished at 11pm GMT on a Friday), we agreed on an $8500 sale and the Escrow transaction was closed within a week.
The domain is now forwarded to a Jockey page, which shows the Stay Cool brand (and some badly Photoshopped underwear).
This is a sale that I don't think would have been possible without the use of Twitter, and the very helpful Jockey employee that I contacted there.
I acquired the domain name through a forum and held the name for a couple of months before I started actively looking for a buyer. At that time, I read an article about Jockey (jockey.com) and a new range they had created, called Jockey Stay Cool.
I thought that this company was the perfect buyer for my domain, but I had no idea whom to contact or how to contact them. Looking through their website was no help and for once, LinkedIn provided no answers. Then, I came across a Twitter page for a low level employee that I believed was in Jockey's marketing department - it was worth contacting them. A Tweet is free anyway!
I told them that I owned StayCool.com, and Jockey may be interested in buying it. I asked them to put me in touch with someone who could make a decision on a domain name purchase.
I didn't hold out much hope, but within a couple of hours, I'd received a direct message with the details of their CTO who was expecting my email.
After some negotiations (which finished at 11pm GMT on a Friday), we agreed on an $8500 sale and the Escrow transaction was closed within a week.
The domain is now forwarded to a Jockey page, which shows the Stay Cool brand (and some badly Photoshopped underwear).
This is a sale that I don't think would have been possible without the use of Twitter, and the very helpful Jockey employee that I contacted there.
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