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information Heritage Auctions Acquires Heritage.com Domain Name

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Global auction house Heritage Auctions is no stranger to premium domain names. Having hosted their main website on the two-letter .COM domain HA.com for many years, the company has now made the move to acquire the one-word domain Heritage.com in a deal that could be into the six-figure range.

Domain investors may already know of Heritage Auctions thanks to industry veteran Aron Meystedt (@Napkin.com), who is currently a director of intellectual property at the auction house. Through Heritage Auctions, Aron has helped to broker deals such as Black.com earlier this year. Heritage Auctions have also brokered sales such as NL.com for $575,000, Digital.com for $373,750 and PY.com for $358,000.

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The Heritage.com domain seems to have been on the market for some time, with Elliot Silver (@EJS) publishing an article in August 2016 on why Heritage Auctions should buy Heritage.com. According to Elliot's article, the domain held a "Buy Now" price of $300,000 with a minimum offer of $100,000.

According to DomainIQ, Heritage.com was previously owned by MediaNews Group, Inc, a Denver based corporation that merged with 21st Century Media to form Digital First Media in 2013. According to their corporate website, the company now operates over ninety different newspapers and media brands.

DomainIQ's WHOIS history shows that the name switched over to Heritage Auctions' possession within the past couple of days, with the company opting to use SafeNames as the registrar.

Although the sales price is currently unknown, it's likely to be in the six-figure range based on the prices mentioned in last year's Flippa auction. Requests have been made to the buyer, seller and likely broker of the transaction to reveal the sales price. This article will be updated should the price be revealed.

It looks as though Heritage.com will be forwarded to HA.com, Heritage Auctions' main website. Congratulations to Heritage Auctions on the acquisition of Heritage.com.

Thanks to George Kirikos (@GeorgeK) for the tip.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
I like Heritage.com more than HA.com, weird but that's just my opinion..

Thanks yet again James
 
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Cool. Good name. Thanks for the write up James!

-Omar
 
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About time they did!

Wonder if they will sell HA(.)com now O_o
 
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@James Iles, Thank you once again for this news. Heritage.com can go for many businesses including but not limited to landed and domain property sales.
HA.com is also good.
 
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Many congrats to all involved parties.
Maybe HERITAGE AUCTIONS will auction one of my domains one day.
 
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HA seems better suited for a comedy site.
 
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Many congrats to all involved parties.
Maybe HERITAGE AUCTIONS will auction one of my domains one day.
Why don't you test the market now and auction something? I think we'd all love to see.

Never know, might be enough to buy a couple of movie tickets.
 
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Ha.com needs to forward to Heritage.com, not the other way around, if they want to straighten their brand.
 
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Why don't you test the market now and auction something? I think we'd all love to see.

Never know, might be enough to buy a couple of movie tickets.
I don't need to buy cinemas, so I have time.
 
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An outstanding acquisition!

Appreciate the write-up!
 
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Hard to sell premium domains to others, when you don't want to pony up to a $300K ask yourself for a premium one word category domain. I am sure they didn't pay the ask after holding out so long, might have been a better lesson learned if someone else bought it out from under them.

They are a business, they have no need to sell HA.com Heritage Auctions, I still find the 15% buyers, and sellers premium overkill, especially when it comes to domain names.
 
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We, the team at Starfire Holdings brokered Heritage.com (@Ali @iHaveThisIdea and I).

Congratulations to both buyer and seller.
 
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Congrats, Aaron didn't want to pay the $300k, so what did you get?


Starfire Holdings is not a liberty to give any further details.
 
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the part about Elliot Silver publishing an article about why Heritage Auctions should buy Heritage.com gives me "ideas".

never thought of this tactic. Although, paying to do a press release for such an article would be expensive. Would be cool for a company to know someone is writing about them.

People don't like reading emails anymore.

but articles that can be viewed online?

The fact someone talks about you. It's human nature for a person to wanna read what someone wrote about them. it's like a guaranteed "email opened" minus the email.
 
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Since Aaron is a seasoned domainer,'and the owner has been trying for years to get heritage to take the bait. The owner g
the part about Elliot Silver publishing an article about why Heritage Auctions should buy Heritage.com gives me "ideas".

never thought of this tactic. Although, paying to do a press release for such an article would be expensive. Would be cool for a company to know someone is writing about them.

People don't like reading emails anymore.

but articles that can be viewed online?

The fact someone talks about you. It's human nature for a person to wanna read what someone wrote about them. it's like a guaranteed "email opened" minus the email.
This has been going on for years. HA just never wanted to pay the $300K ask.
 
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