Two-number .COM domains (NN .COM) are some of the most highly sought after names in existence. With just 100 available, the scarcity of these domain names means that there is currently no two-number .COM domain available for less than seven figures. According to domain broker Giuseppe Graziano, an NN .COM domain has a floor price of $1MM if it contains a 4.
Many of these domains are currently in the hands of Chinese domain name investors, but there are several companies that have opted to use a two-number .COM domain. Whilst the majority of these companies are based in China, there are is a European company and two American companies, each using one of these prized assets to promote their online presence.
Here are five companies using two-number .COM domains.
76.com
Californian company 76 has been using 76.com for a number of years to promote their brand. According to Screenshots.com, it has been in use since at least December 2004.
Owned by Phillips 66, a multi-billion dollar energy company, 76 uses 76.com as a base for their promotions, reward cards and station location maps. The company also owns seventysix.com, which forwards to 76.com.
62.com
This name is being used by a Chinese company within the domain name industry. 62.com is a domain trading platform that offers domain auctions, escrow, and domain financing. The company has been involved in many high value domain sales and is currently listed on the WHOIS for domains such as HJ.com and banana.com.
The company has only been using the domain name 62.com since 2013. The 2013 sale hasn't been publicly disclosed, however, 62.com sold for just $30,000 in 2006 according to DNJournal. Ten years later, the domain alone is worth well over $1MM.
66.com
After reading about Phillips 66, the owners of 76.com, I naturally assumed that they would be the owners of 66.com, too. However, 66.com is owned by Route 66; a navigation company based in Brasov, Romania. It seems that recently the company has opted to cash in on 66.com.
After using the name for more than a decade, Route 66 have just moved their website to route66app.com, and have enlisted the help of domain broker Giuseppe Graziano to help them sell the name. With 77.com selling for over $5MM last year, the company will be expecting a similar sum.
37.com
The last verified, publicly disclosed two-number .COM domain sale was 37.com for 12MM CNY, which was the equivalent of $1,960,800 at the time of the sale. The domain was acquired by 37Wan, a Chinese game developer who are using 37.com as their base for a worldwide gaming platform.
At the time of the sale, DNJournal quoted 37Wan co-founder Li Yifei as saying that the domain was acquired in order to help with 37Wan's global expansion, as 37wan.com wouldn't have been understood in an international marketplace.
53.com
Another American brand that has opted to use a two-number .COM domain. Fifth Third Bank has owned 53.com since at least 2005, according to Screenshots.com. The domain serves as the bank's home page, with information on a number of Fifth Third's services.
Fifth Third Bank own defensive domains such as 5-3.com and fifththird.com, but personally I would have tried to acquire fiftythree.com too, although the bank have lost their opportunity to do so as it is now in use by a brand called FiftyThree.
I would also try to acquire fivethree.com if I were Fifth Third. In a recent TV commercial, Fifth Third Bank pronounce 53.com as "five three".com. As a multi-billion dollar bank, I would be inclined to acquire fivethree.com as a defensive acquisition.
Many of these domains are currently in the hands of Chinese domain name investors, but there are several companies that have opted to use a two-number .COM domain. Whilst the majority of these companies are based in China, there are is a European company and two American companies, each using one of these prized assets to promote their online presence.
Here are five companies using two-number .COM domains.
76.com
Californian company 76 has been using 76.com for a number of years to promote their brand. According to Screenshots.com, it has been in use since at least December 2004.
Owned by Phillips 66, a multi-billion dollar energy company, 76 uses 76.com as a base for their promotions, reward cards and station location maps. The company also owns seventysix.com, which forwards to 76.com.
62.com
This name is being used by a Chinese company within the domain name industry. 62.com is a domain trading platform that offers domain auctions, escrow, and domain financing. The company has been involved in many high value domain sales and is currently listed on the WHOIS for domains such as HJ.com and banana.com.
The company has only been using the domain name 62.com since 2013. The 2013 sale hasn't been publicly disclosed, however, 62.com sold for just $30,000 in 2006 according to DNJournal. Ten years later, the domain alone is worth well over $1MM.
66.com
After reading about Phillips 66, the owners of 76.com, I naturally assumed that they would be the owners of 66.com, too. However, 66.com is owned by Route 66; a navigation company based in Brasov, Romania. It seems that recently the company has opted to cash in on 66.com.
After using the name for more than a decade, Route 66 have just moved their website to route66app.com, and have enlisted the help of domain broker Giuseppe Graziano to help them sell the name. With 77.com selling for over $5MM last year, the company will be expecting a similar sum.
37.com
The last verified, publicly disclosed two-number .COM domain sale was 37.com for 12MM CNY, which was the equivalent of $1,960,800 at the time of the sale. The domain was acquired by 37Wan, a Chinese game developer who are using 37.com as their base for a worldwide gaming platform.
At the time of the sale, DNJournal quoted 37Wan co-founder Li Yifei as saying that the domain was acquired in order to help with 37Wan's global expansion, as 37wan.com wouldn't have been understood in an international marketplace.
53.com
Another American brand that has opted to use a two-number .COM domain. Fifth Third Bank has owned 53.com since at least 2005, according to Screenshots.com. The domain serves as the bank's home page, with information on a number of Fifth Third's services.
Fifth Third Bank own defensive domains such as 5-3.com and fifththird.com, but personally I would have tried to acquire fiftythree.com too, although the bank have lost their opportunity to do so as it is now in use by a brand called FiftyThree.
I would also try to acquire fivethree.com if I were Fifth Third. In a recent TV commercial, Fifth Third Bank pronounce 53.com as "five three".com. As a multi-billion dollar bank, I would be inclined to acquire fivethree.com as a defensive acquisition.
