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James Iles

Breaking: 77.com Sold for "Over $5,000,000"

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By James Iles, Dec 22, 2015
  1. Two-number .COM domain names are some of the rarest names in existence. There are only 100 possible two-number .COM's, and even rarer are those with repeating digits: 00, 11, 22, 33, 44, 55, 66, 77, 88, 99.

    Today I can reveal that 77.com has been sold. A source familiar with the sale told me that the price was "over $5,000,000" but that they couldn't reveal any further details of the transaction. They did, however, confirm that the domain transfer had been initiated and the funds had been received.

    The domain name has been available for sale for quite some time, and until yesterday, 77.com displayed a "for sale" page with a contact form to start a discussion with the seller.

    At this stage, it is not known whether the new owner is a domain name investor or an end user. As of writing, the WHOIS information hasn't switched over to the new owner. The price tag gives no clues either, as it is quite possible for both end users and wealthy investors to pay such a premium for a very rare name.

    This is one of just a few two-number .COM sales in the past year. I announced the sale of 73.com earlier this year, and in February, TheDomains.com reported that 50.com had been sold by MediaOptions.com.

    Yesterday, we brought you the news that 20.com's owner @jason calacanis had decided to sell his domain name in a private auction with the goal of reaching a $5 million sales price. Jason's auction will be held on January 5th 2016 and will consist of two rounds of bidding.

    The transfer of 77.com is expected to be completed this week, so we shall update this article with any updates we get.

    Updates on Jan 2, 2016:
    • The new owners have been revealed as @DomainEmpire.com Ltd of London.
    • They say that 77.com has been acquired with the funds from several different investors.
    • They've also said that 77.com is going to be a "quick flip" - so expect to see the domain sell again very soon.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry writer. Contact james (at) jamesiles.co.uk For all inquiries relating to NamePros stories and interviews, please email: [email protected] For James' own blog, visit JamesNames.com

    This is James Iles's 118th blog post on NamePros. View all blog posts

    Home Page:
    https://jamesnames.com
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  5. Comments (21)

  6. London555

    London555 Top Contributor VIP

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    James-any idea when 77.com last changed hands or for how much? Thank you and Happy Holidays!
     
  7. @London555 unfortunately I don't have that data.
     
  8. ZapNano

    ZapNano :( VIP

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    777.cab is the next!! Million dollars!!! See u in Hawii:)
     
  9. RU

    RU I'm out of domaining. ~Russel VIP

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    incredible. congrats for seller.
     
  10. BrandingModel.com

    BrandingModel.com BrandModel.com VIP

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    Great news thanks for sharing :)
     
  11. Skyvisum

    Skyvisum Top Contributor VIP

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    Great News and great sales.I am sure buyer's ROI is mind-boggling.Wondering how much it has sold for before now.

    Thanks for sharing James.
     
  12. DANEYAL

    DANEYAL Top Contributor VIP

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  13. coconut

    coconut Established Member ★★★★★★★★★★

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    Sensational - thanks for sharing James. Congrats to seller and buyer.
     
  14. 21x20

    21x20 Domainer Since '95 #oldschool #orjustold VIP ★★★★★★★★★★

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    Interesting... The question is surely "how much" over $5 million. Just "over"? Or way, way over? In a vacuum $5 million sound good, but when you look at NNN and NNNN comps...

    Put 777.com vs some of the other recent NNN sales, one could come to the conclusion 777.com itself is worth > $1 million. 989.com for $800k back in October, but
    https://www.namepros.com/blog/a-bri...ame-festival-auction-results-included.904473/

    Out to 4N, based on the sales of things like 8181.com @ 225k and a little back 9595.com @ $180k, 7777.com would be ~ $400k to $500k itself.
     
  15. JamesCrew

    JamesCrew Established Member

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    Another remarkable NN dot com sale for 2015. Thanks for sharing James.
     
  16. talhahassan

    talhahassan Upgraded Member Gold Account ★★★★★★★★★★

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    I was brokering this domain along with many other brokers.

    Got a buyer for 4.65M$
    They reserved the domain for my buyer but later another buyer contacted them directly by bypassing the broker and they closed the deal with him.

    Very unfair to the broker.
     
  17. pchip

    pchip Established Member ★★★★★★★★★★

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    With the Chinese buying everything up, market prices are just plain crazy for numeric and other short letter/numeric combinations. A year ago, $5 million for this name would have been a fantastic sale. However, I think with the market like it is, the sale is okay.
     
  18. namelogic

    namelogic Upgraded Member Gold Account ★★★★★★★★★★

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    whats 877.com worth if 77.com sold for $5m ?
     
  19. 21x20

    21x20 Domainer Since '95 #oldschool #orjustold VIP ★★★★★★★★★★

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    Best to look at recent NNN comps and make an educated guess based on those.
    http://namebio.com/?s=gN4QTNykjM

    But > $500k < $1M would seem "a range". ;)
     
  20. Abdullah Abdullah

    Abdullah Abdullah Top Contributor VIP

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    It is a great and OK price for such grrat domain. $5M . Congrats to both seller and buyer.

    Thanks for sharing James :)
     
  21. jideofor

    jideofor Top Contributor VIP ★★★★★★★★★★

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    @FX, come have a look here :)
     
  22. Keith DeBoer

    Keith DeBoer BrandableInsider.com PRO VIP ICA Member

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    Another Christmas gift!!
     
  23. FX

    FX Top Contributor VIP ★★★★★★★★★★

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    Last year turning dwn $1m on my ll.com via DNS seemed like a mistake... the way the market has changed I'm glad I did. it's a buzz waiting for the right figure that will top everything I have ever sold.

    And this domain is still number 5 in my own top 10 list

    Peace
     
  24. Keith

    Keith Top Contributor VIP ★★★★★★★★★★

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    Depends on the domain. We also know how markets swing. Hopefully you catch it just right!
     
  25. Update: The new owners have been revealed as @DomainEmpire.com Ltd of London.

    They say that 77.com has been acquired with the funds from several different investors. They've also said that 77.com is going to be a "quick flip" - so expect to see the domain sell again very soon.
     
  26. GravityEleven

    GravityEleven Top Contributor VIP

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    There is a lot more info about that when you visit 77.com directly.. it's Luigi with some guys who also focus on a buy out of all 7N domains, check the numerical domain thread.. hope it works out for them to persuade that italian investor enough by selling 77.com for a nice profit.. just not sure they can do so that quickly...
     
biix
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