Thanks for that link John. Really interesting.
A comparable I see on there is nu.com.br at 45K USD. Looks like it was purchased by huge fintech company called Nu Bank. My guess is Nu Bank would have paid a lot more.
Wouldn't YT have a similar interest, Google bought YT.com for an undisclosed amount, while FB bought fb.com for $8.5M. Obviously this is no .com, but Brazil is huge in population and internet users.