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Good article about pro's and con's of nGTLD's, nice "non domainer" viewpoint
There’s no denying the power of a great domain name. Your domain name is the digital address for the way people find you online. It’s not uncommon for businesses to brainstorm several potential domain names before deciding on one that represents their brand and bolsters their online presence.
You’re probably most familiar with the original top-level domains (TLDs) like .com, .net, and .org. While .com sites continue to be the most popular, there’s currently more than 120 million .com sites registered globally – making the search for the ideal web address a bit more challenging for business owners. For some companies, the old TLDs like .net or .org may not seem appropriate for the nature of their business.
Enter a growing list of new, generic top-level domains (gTLDs) to increase your options and potentially help you land your perfect web address. With new domain extensions like .clothing, .coffee, .investments, and .xyz, there are innumerable (and sometimes overwhelming) website possibilities. But do the new gTLDs on the block give your brand the same credibility and security as a .com or .net?
Let’s examine some of the pros and cons of choosing a gTLD to see if it’s a good fit for your business.
Read Full Article here:
https://www.pastemagazine.com/articles/2016/12/your-domain-name-ends-in-dot-what.html