Yahoo throws in the towel

[exsedo]

Just heard that YPN will stop its service at the end of April.

Yahoo Publisher Network To Be Axed, Customers Referred To Chitika Instead

 

[hollywood]

Interesting, why are they referring publishers to chitika when they have a search partnership with microsoft? anyone know how much traffic ypn generated last year?

 

[exsedo]

That was my thought. The logical thing would be to push the business to Microsofts Adcenter. No doubt more will be revealed soon.

 

[copper]

Yeah, I got email about it from Yahoo.
Why push lead to chitika? Who knows.
Maybe Microsoft pushed Yahoo over the edge some how
and Yahoo have huge grudge?

 

[labrocca]

This prove the power of Google and even Yahoo! couldn't clone their success. Now that YPN has failed I wonder if Google even wants to bother.

 

[snoop]

Big blow for publishers, really have to wonder what Yahoo is thinking. Is the whole thing going to come crashing down one day? (eg with 5-10 years more mismanagement)

 

[labrocca]

Yahoo has been ripe for a takeover for a long time. MS was close to doing it just a couple years ago around 2007. Personally I think their stock is a buy right now at 15 a share.

 

[Archangel]

Somehow, I don't see an April-Fools thing happening anytime soon. Oh well. Guess I'll rely on NASCAR for that.

 

[enlytend]

Not a big surprise, since Y is merging their ad platform/search with MS soon and MS Pubcenter (afaik) isn't anywhere's near ready... but Chitika???

How does this affect parking programs with a Yahoo feed - Parked? Active Audience? What will they be using after 4/30?

 

[exsedo]

No change for the Yahoo feed. Thats a different product.