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Yahoo publisher network loses two top execs
PrintE-mailDisable live quotesRSSDigg itDel.icio.usRelated Blog Posts & ArticlesBy Ben Charny, MarketWatch
Last Update: 6:19 PM ET Nov 13, 2006
SAN FRANCISCO (MarketWatch) -- Yahoo Inc. acknowledged Monday that two recent high-profile executives have either left, or are set to leave, the division that provides tools for advertisers to make their Yahoo-generated ads more successful.
The departures from Yahoo's (YHOO : Yahoo! Inc.
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Last: 27.40+0.01+0.04%
8:10pm 11/13/2006
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YHOO27.40, +0.01, +0.0%) publisher-network group come as the investment community is criticizing the unit for being one of the major reasons the company has not been able to land large-advertising deals. That includes a deal with MySpace.com, the News Corp. social-networking site that chose Google Inc. rather than Yahoo to furnish its pages with ads and search results.
The Yahoo publisher network is similar in many ways to Google's cost per click contextual-advertising feature.
Last quarter, Yahoo's Bill Demas, who was senior vice president of the group, announced his intention to leave the company to "pursue his goal of leading a small company or venture," according to Yahoo spokeswoman Kristen Wareham.
Demas will remain on until the end of the month to help ensure a "smooth transition," she added.
Will Johnson, who was vice president and general manager, also has left the company. Yahoo didn't provide a reason for the departure.
As for replacements, Yahoo's Wareham said that Josh Siegel will continue to lead business operations and "work with tech and acquisition leads to drive the program forward."
News of the two departures was first reported by PaidContent, a trade Web site.
Yahoo publisher network loses two top execs
PrintE-mailDisable live quotesRSSDigg itDel.icio.usRelated Blog Posts & ArticlesBy Ben Charny, MarketWatch
Last Update: 6:19 PM ET Nov 13, 2006
SAN FRANCISCO (MarketWatch) -- Yahoo Inc. acknowledged Monday that two recent high-profile executives have either left, or are set to leave, the division that provides tools for advertisers to make their Yahoo-generated ads more successful.
The departures from Yahoo's (YHOO : Yahoo! Inc.
News , chart, profile, more
Last: 27.40+0.01+0.04%
8:10pm 11/13/2006
Delayed quote dataAdd to portfolio
Analyst
Create alertInsider
Discuss
Financials
Sponsored by:
YHOO27.40, +0.01, +0.0%) publisher-network group come as the investment community is criticizing the unit for being one of the major reasons the company has not been able to land large-advertising deals. That includes a deal with MySpace.com, the News Corp. social-networking site that chose Google Inc. rather than Yahoo to furnish its pages with ads and search results.
The Yahoo publisher network is similar in many ways to Google's cost per click contextual-advertising feature.
Last quarter, Yahoo's Bill Demas, who was senior vice president of the group, announced his intention to leave the company to "pursue his goal of leading a small company or venture," according to Yahoo spokeswoman Kristen Wareham.
Demas will remain on until the end of the month to help ensure a "smooth transition," she added.
Will Johnson, who was vice president and general manager, also has left the company. Yahoo didn't provide a reason for the departure.
As for replacements, Yahoo's Wareham said that Josh Siegel will continue to lead business operations and "work with tech and acquisition leads to drive the program forward."
News of the two departures was first reported by PaidContent, a trade Web site.
