Why?

[Jasdon]

Can anyone tell me, why do parking companies alter 'our' PPC upto 24 hrs after the event?

I use one parking co that has a google feed. I also use Adsense. When I get a click through Adsense, I know exactly what I'm getting. With parking, the PPC invariably gets altered. Why?

 

[netmeg]

I don't think the parking companies get real time stats, the way that AdSense does. (And even AdSense isn't real time, and THEY do adjustments as well - they just tend to come all at the end of the month before they send out the money)

 

[johname]

When I get a click through Adsense, I know exactly what I'm getting. With parking, the PPC invariably gets altered. Why?

Adsense gives you the exact number your going to get payed for a click rather quickly, but you pay a price by getting low click value. Parking pays more, but they need to cross there "Ts" and dot there "Is" before they give you the exact price you will get payed.

Adsense can give you a fast number because it all in there house and they cut you down so low there not going to have any cost problems on google end

 

[blaknite]

Here's how namedrive does it: They look at the part of the world the click came from and show a click at a set value for that part of the world. IE North america is 10cents, asia is 3cents, ect. Thats based on what the average click from that area pays. When they get the real final amount figured after filtering out the fraud, bots, ect they adjust the amount.

It may seem like they are bieng unfair and fudgin' the numbers. The reality is they are just trying to keep anxious domainers calm by giving them a rough estimate before the real numbers come in. You have to admit it would be harder to deal with waiting days to get a stats update. Unfortunately real time stats are a virtual impossibility due to the massive amount of fraud that gets attempted against internet advertisers.

 

[Jasdon]

Adsense gives you the exact number your going to get payed for a click rather quickly, but you pay a price by getting low click value. Parking pays more, but they need to cross there "Ts" and dot there "Is" before they give you the exact price you will get payed.

Adsense can give you a fast number because it all in there house and they cut you down so low there not going to have any cost problems on google end

That's the other way round - last month my parking PPC was $0.11 while my adsense was $0.46 - this month the figures are $0.08 and $0.40 respectively.

If adsense give me real time figures (or very nearly) and hardly alter them at all, surely they are giving the parking co's the same; it's all automated so why the shenanigans?

 

[bradskid]

I have realized recently that on namedrive, almost all my clicks are turning out to be 3 times what is initially reported. Which is something I have never experienced with any parking company. The day they are clicked, they will say, .10, .20, ect... and the next day the actual revenue is .30, .60, ect. I'm definitely not complaining.

 

[blaknite]

I've noticed a similar trend on namedrive. (not quite that good) I figured it was a result of shuffling my names around over the past few months. I took all the names that weren't doing so hot and moved them. I kept only the names that are my real earners on namedrive. I didn't want to spoil a good thing moving the names that were doing well. I figured It was getting a better revenue share because I had separated the wheat from the chaff.

Anyways, to get back on topic: The "shenanigans" comes into play when it comes to dealing with the human element. On one hand people get upset if they have to wait too long for their stats. On the other hand, if the stats aren't accurate and they get adjusted at the end of the month people put up an even bigger stink. The parking companies are just juggling the two to keep the majority of their clients subdued. I won't say the system is ideal, but as long as there are clicks that have to be dropped due to bots and fraudsters it isn't going to change. (IE it will never change!) The solution I have come up with was to change my mindset. I check my stats daily as a routine. The change I made is to look at "last update" instead of "todays stats" whenever I log in. I constantly see view things on a 24 hour lag.