Building a brand is something every entrepreneur dreams of. Whether it’s the next unicorn, a fashion empire or the local go-to ice cream parlor, your brand name is representative of so much more than your financial statements. It represents your culture, how people connect with you, how customers refer to you, how employees explain what you do and more. The right domain name is a critical part of your brand.
Read MoreAll one has to do is look at Nissan.com to understand the headaches associated with someone else owning a name resembling your brand. Over ten years later, and multiple lawsuits later, Nissan (the car manufacturer) is no closer to obtaining the domain owned by Uzi Nissan (yes, Nissan is a last name), and rightfully so. Why should the domain name go to someone just because they are bigger and more well-known? After all, Nissan is his family heritage and the name of his company...
