discuss Why new gTLDs rule in usability!

[Brands.International]

Dealing exclusively with new gTLD names, I noticed several facts, which are maybe obvious for gTLD enthusiasts, but not so much for the rest of domain community. Here is what will happen, when we consider possible modes of use on different platforms.

As example, lets take new gTLD name enjoying.life, and its .TLD counterpart, enjoyinglife.TLD, where TLD can be .com, .net, .org, .us, .co.uk, etc..hundreds of different names possible as we have hundreds of TLDs.

Here is what can we do with these domains:

1. Use the domain name for a website: you can create websites www.enjoying.life, and www.enjoyinglife.TLD

.TLD names are more known to people at the moment, .life name is shorter, but some people can at first glance at it in surprise as it is something new to them. If company or business will be named "Enjoying life", enjoying.life would be shorter possible version (exact mirror) of the company name, while enjoyinglife dot TLD (which can be .com .net, .org, .us, .co.uk, .de, .be, .fr, etc) will be usually geo versions of the company name (with .be meaning the site is meant for Belgium, for example). Thus enjoying.life is most universal point of access to internet available to the particular company named "Enjoying Life"

2. Use of the name for email address: with .life name, you can create email addresses like [email protected], or [email protected]. With .TLD version, your email will look like Iam@enjoyinglife dot TLD ..not bad, but from semantic point of view, .TLD is redundant there.

3. Twitter use : limited to 140 characters, shorter domains are better for tweets, which make gTLD names rule on the platform.

4. Facebook - we can create subdomains pointing to individual people's facebook pages, like Robert.is.enjoying.life or Sara.is.enjoying.life...We can do that also with enjoying.TLD names, it will be Robert.is.enjoying.life.TLD...which is worse, as .TLD is redundant there.

5. Instagram: unmarketed phrase enjoying.life has over 1.7 million tags on Instagram. Nothing similar exists for its .TLD couterparts, as tags at Instagram are phrases describing content of the photo. Sees like lot of potential to use new gTLD names in connection to Instagram.

6.Billboards and stylized logos/slogans : enjoying.life can be displayed at billboards in form of stylized logos/slogans, which is not possible for .TLD version of the name.

So just few points to prove, that new gTLD names can be very useful for media agencies/brands/marketing/viral campaings, with potential modes of use, which can be only partly achieved by names with suffixes, like .com, .co.uk, .de, etc.

What are your thoughts ? Does that make more clear why so many of us start to like new gTLDs?

 

[hullswingerscom]

makes no sense to me why Google would go for .How and do nothing to promote it.
with their money and know how they could really do something with this..,,,2k reg I ask u

 

[Brands.International]

I think it might actually have to do something with their future plans..people always asks "how" when they need to get some information, so maybe this extension will be utilized for domains which can be called out by voice commands, etc..

they have also TLDs like .here or .ing..also lot of possible applications for future, but we will know exactly only after they will reveal their plans, now we can only speculate

 

[Lox]

Dot.How (+ more gTLDs); human intelligence task (HIT) + hidden voice command (HVC) - How Do I Get There = drive.how, walk.how fly.how etc.

The same rule goes for .ing. (broken) Extension for AI HVC. Fly.ing, Walk.ing

Artificial intelligence, no more keyboard and mouse. AI is going to essentially kill domain patterns as we know it.

 

[168]

Another cult type thread for gtlds....please, if they were so good, you wouldn't need to post long winded posts like this every week.

this thread is about New "G" usability.
do you have something productive to contribute ?

 

[Registry Services]

It’s also interesting to see that .NET is far less popular than .IO or .CO

This is almost certainly due to availability - despite the fact that IO has grown rapidly in recent years, its still small compared to NET - so there's still a ton of great names available.

If dot-AI can sort themselves out and get a decent registry system in with full EPP, I can see a lot of growth potential there.

 

[Registry Services]

Dot.How (+ more gTLDs); human intelligence task (HIT) + hidden voice command (HVC) - How Do I Get There = drive.how, walk.how fly.how etc.

The same rule goes for .ing. (broken) Extension for AI HVC. Fly.ing, Walk.ing

Artificial intelligence, no more keyboard and mouse. AI is going to essentially kill domain patterns as we know it.

I think dot-ING is a waste of time. Fly.ING is meaningless unless you have a destination - flying.home

I do see the domain landscape changing - personally I like the idea of human readable domain names - like watches·for·sale - as a way of bridging old & new media - basically using a human readable domain name as a web shortener for TV / radio / billboard / post etc - this could lead to the wider adoption of human readable domain names for primary branding.

 

[Registry Services]

Agreed. Some of the points the OP makes are ridiculous. Please, do tell your friends to visit your Facebook page at: 'Robert.is.enjoying.life'...see how many of your friends actually ever make it there. And stylized logos? Who said you can't have a cool logo just because you have a .com? If these names sold themselves, there would be no need to come up with a list of half-baked 'advantages'.

I don't see it so much as "half-baked advantages" as more chewing the fat over what new possibilities the nGTLDs open up

And "Robert.is.enjoying.life" may not get many visitors, but www·facebook·com/robert-montgomery9756 might not either. Personally, I'd stick to three words phrases - so drop the "is".

 

[todaygold]

And "Robert.is.enjoying.life" may not get many visitors, but www·facebook·com/robert-montgomery9756 might not either. Personally, I'd stick to three words phrases - so drop the "is".

You're comparing the wrong things there. Neither of those would get any visitors...but something like 'RobertSmith.com' is something your friends can remember. Even 'RobertSmith2017.com' or whatever would be far less confusing than a 4 word, 3 period domain name that ends in something other than .com.

 

[Registry Services]

You're comparing the wrong things there. Neither of those would get any visitors...but something like 'RobertSmith.com' is something your friends can remember. Even 'RobertSmith2017.com' or whatever would be far less confusing than a 4 word, 3 period domain name that ends in something other than .com.

RobertSmith.com is fine, but you'd have to spend quite a bit to get that kind of domain name, unless you had a really obscure last name - and by the time you've had to concatenate three words and add a dot-COM on the end, personally, I'd prefer the nGTLD -

I'm not saying it would make a good investment or that the general public are ready for those kind of names, but if the target is some individual who just wants a cute webshortening for his f/b page, then personally I like the human readability you can get with some nGTLDs

 

[todaygold]

RobertSmith.com is fine, but you'd have to spend quite a bit to get that kind of domain name, unless you had a really obscure last name - and by the time you've had to concatenate three words and add a dot-COM on the end, personally, I'd prefer the nGTLD -

I'm not saying it would make a good investment or that the general public are ready for those kind of names, but if the target is some individual who just wants a cute webshortening for his f/b page, then personally I like the human readability you can get with some nGTLDs

Again, that was just an example. The vast majority of people will be able to register FirstLastYear.com...which is far more likely to get friends and family than some obscure extension that no one will remember or even understand is a domain name. If the actual goal is to get people to your Facebook page, then your name and year with .com is more likely to work.

 

[Brands.International]

Reading this interesting thread we have discussed 1,5 year ago with some nostalgie

And btw, where is @dordomai ... l just realised long time no see...

 

[ecalc]

Yes the good old days, I shed a tear, maybe it’s the lemon juice, my right eye, your left. Not sure about usability but good news for ngtld consumers: availability is up, active regs dropped almost 3M (source: ntldstats.com) since this thread started so more fruit for the picking.

 

[Brands.International]

Yes the good old days, I shed a tear, maybe it’s the lemon juice, my right eye, your left. Not sure about usability but good news for ngtld consumers: availability is up, active regs dropped almost 3M (source: ntldstats.com) since this thread started so more fruit for the picking.

oh, new gTLD statistics again