Aayushi
Established Member
- Impact
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An email subject line is equivalent to your opening greetings when cold calling. Subject lines need to grab the recipient's attention quickly. Subject lines with 50 characters or less result in 12% higher open rates and 75% higher click-through rates than emails with more extended subject lines.
The subject line should communicate precisely what the email is about so the recipient can prioritize its importance without opening it. For example, "Do you have a sec?" is unclear since the reader will keep opening the email or answer to figure out what you want.
The subject line should communicate precisely what the email is about so the recipient can prioritize its importance without opening it. For example, "Do you have a sec?" is unclear since the reader will keep opening the email or answer to figure out what you want.