A personal testimony...
The commercial internet started with lots of text and a few graphics. I remember back in 1992, before we really had a lot of websites to choose from, where we used to "surf" on the "channels" our ISP would display upon connecting (similar to my recollection of an AOL type template). It would take me 20 minutes (through Prodigy at 6400bps) from the time I connected to the time I received the sports scores I was looking for. I was hooked. Twenty minutes was a lot quicker than waiting for the newspaper the next morning. The internet was a fascinating mystery. The .com was born.
As the baud rates increased we saw more images and higher resolution photos. At this time we had a few computers at school that were able to get online and a few of my friends had internet access. We were still paying by the hour so it was all about getting what you needed and logging off. Universities seemed to adapt quickly as it seemed the .edu outnumbered the .com. Businesses' with vision were spending the $70 per registration through Network Solutions to claim their spot. If the ".com" was not available, they would tend to settle for the ".net" followed by the hyphen-ated.com, and so on. This is what some refer to as "the internet 1.0".
Fast forward several years to current time.
Over 1 billion people have high speed access worldwide. Animated .gif's gave way to flash animation because the internet had become more than just a place for news and information. Users hungered for dynamic content and were being entertained by their online experience. Streaming media is all over the place. The line between conventional media and independant produced content is thinning. A large number of people spend more time on the internet than sitting watching tv. The paradigm shift has began.
It's only been a short while. I would say the internet really "caught on" around 1996. That's 10 years. In only ten years most of the .com's that are generic, relatively short and pronouncable are spoken for, what's left now is brandable and/or buying from the secondary market. Unless you're somehow affiliated with networks or networking, you're not looking to register a .net, yet so many new companies and individual sites are popping up in the internet entertainment industry. Some will brand theirname.com what do you think the others will go for?
Fast forward 5-8 more years. Now we're in the future. Even the common person is familiar with .tv (the dot is silent). .tv is now synonomous with video over the internet. Many refer to this as Internet 2.0. The internet is not just at work, in our home office or bedroom, on our mobile phones and devices. The internet has made it's way to our living room. We're not watching programming when the networks insert it in a specific timeslot, we're watching what we want, when we want, at OUR convenience. Entertainment is interactive. We're not just sitting back being fed, we're able to learn more about what we're seeing, if we choose to. We're seeing products/services that "people like us" will use, the ultimate niche advertising.
It's coming. The surface really hasn't even been scratched. Are you comfortable with your .tv portfolio?
The commercial internet started with lots of text and a few graphics. I remember back in 1992, before we really had a lot of websites to choose from, where we used to "surf" on the "channels" our ISP would display upon connecting (similar to my recollection of an AOL type template). It would take me 20 minutes (through Prodigy at 6400bps) from the time I connected to the time I received the sports scores I was looking for. I was hooked. Twenty minutes was a lot quicker than waiting for the newspaper the next morning. The internet was a fascinating mystery. The .com was born.
As the baud rates increased we saw more images and higher resolution photos. At this time we had a few computers at school that were able to get online and a few of my friends had internet access. We were still paying by the hour so it was all about getting what you needed and logging off. Universities seemed to adapt quickly as it seemed the .edu outnumbered the .com. Businesses' with vision were spending the $70 per registration through Network Solutions to claim their spot. If the ".com" was not available, they would tend to settle for the ".net" followed by the hyphen-ated.com, and so on. This is what some refer to as "the internet 1.0".
Fast forward several years to current time.
Over 1 billion people have high speed access worldwide. Animated .gif's gave way to flash animation because the internet had become more than just a place for news and information. Users hungered for dynamic content and were being entertained by their online experience. Streaming media is all over the place. The line between conventional media and independant produced content is thinning. A large number of people spend more time on the internet than sitting watching tv. The paradigm shift has began.
It's only been a short while. I would say the internet really "caught on" around 1996. That's 10 years. In only ten years most of the .com's that are generic, relatively short and pronouncable are spoken for, what's left now is brandable and/or buying from the secondary market. Unless you're somehow affiliated with networks or networking, you're not looking to register a .net, yet so many new companies and individual sites are popping up in the internet entertainment industry. Some will brand theirname.com what do you think the others will go for?
Fast forward 5-8 more years. Now we're in the future. Even the common person is familiar with .tv (the dot is silent). .tv is now synonomous with video over the internet. Many refer to this as Internet 2.0. The internet is not just at work, in our home office or bedroom, on our mobile phones and devices. The internet has made it's way to our living room. We're not watching programming when the networks insert it in a specific timeslot, we're watching what we want, when we want, at OUR convenience. Entertainment is interactive. We're not just sitting back being fed, we're able to learn more about what we're seeing, if we choose to. We're seeing products/services that "people like us" will use, the ultimate niche advertising.
It's coming. The surface really hasn't even been scratched. Are you comfortable with your .tv portfolio?
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