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Who do domain investors too hate long .coms?

Labeled as question in gTLD Discussion started by droned, May 25, 2019.

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  1. droned

    droned Established Member

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    I just wonder just why? I think long .coms are awesome

    I posted on appraisal thread
    WhatIsOnYourMind.com - whatsonyourmind.com sold for $3k

    WhatALovelyDay.com - great for a wedding planning.
    And got reg fee answers..

    StayAsYouAre.com reg fee? Probably not.
    Please help understand you nameprosers.
    Thanks.
     
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  2. HotKey

    HotKey Made in Canada VIP

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    Longer domain names tend to get rambly and are a tough sell, because businesses generally want something short enough to make it easier to remember, and in turn easier to build a brand on.

    You mention you think long .coms are awesome. This is a mistake we've all done- we think something is awesome, so everyone else should too!

    The names above:

    What Is On Your Mind is inferior to Whats on Your Mind, which in turn inferior to On Your Mind etc etc.

    What A Lovely Day sounds nice, but not nearly as sellable as A Lovely Day or Lovely Day

    Stay As You Are should be As You Are.

    So when we take long phrases to begin with, and then start modifying them, adding a word here or there, maybe we think they still sound good but really it changes everything in terms of value.
     
  3. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP

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    While it is true that long names sometimes sell, I think @HotKey point is well taken about shorter versions in general better. Consistent with what he said I think the test is always what is the shortest way to say this without loss of meaning.
    Bob
     
  4. droned

    droned Established Member

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    Thanks a lot @HotKey I got it.
     
  5. droned

    droned Established Member

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    I just considered that I make a mistake in the title. Fkn t9
    Sorry can't edit.
     
  6. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP

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    Yeah, we all do that sometimes. But your meaning was clear, so I think all is fine.

    BTW I think one place where long domains have merit is sometimes in book and movie related sites they use the domain name that is the full exact title (sometimes with movie or TheMovie added). But of course these end uses, in most cases, do not impact domain investors.

    One of the top domain sales of all time, at $5 million, was the 4 word domain name AsSeenOnTV. Now I don't know if someone had SeenOnTV but it could be argued by @HotKey logic that I agree with that it would be a better one, but the longer sold I think if an expression is super common, even if it could be shortened, it is more memorable than the shorter less used version. I think that might be why WhatIsOnYourMind might in fact be better, or not.

    In domains things are not usually as clearcut as they might seem. I think you have to look at it on a case by case basis. One thing to do is to use the quote marks Google search on a term to see how used exactly that term is.

    Thank you for introducing a great topic in this thread @droned!

    Bob
     
    Last edited: May 25, 2019
  7. -AR-

    -AR- Upgraded Member Gold Account ★★★★★★★★★★

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    I think for domainers it's more about liquidity. Long domains are not as liquid on the reseller market and harder to sell which is why many experienced domainers tend to keep away.
     
  8. johnn

    johnn Top Member VIP ★★★★★★★★★★

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    Because they like short names.
     
  9. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP

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    Spot on I think. It raises an interesting idea and that is are domain investors seeking slightly different things than end users in some cases. I mean clearly those who stick around in business have success which depends on matching what an end user wants, but I sometimes wonder if there are exceptions too. Just my opinion, and not a firm one.
    Bob
     
  10. droned

    droned Established Member

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    Thank you very much Bob!
     
  11. GenericDomainz

    GenericDomainz Account Auto-Closed

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    Because they are Stupid. Too much words - less profit. Over 12-15 letters - $0
     
  12. 4pm

    4pm user VIP

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    Below is some data from Namebio

    All sales above $1,000
    All years
    Number of letters | Number of sales | Avg price
    .com names only
    There's no median price data on Namebio


    4 16,521 $9,268
    5 11,961 $10,400
    6 12,036 $8,052
    7 12,574 $9,105
    8 14,937 $6,448
    9 15,602 $5,555
    10 14,897 $5,536
    11 13,022 $4,409
    12 11,210 $4,425
    13 9,446 $4,112
    14 7,805 $3,860
    15 6,206 $3,545
    16 4,630 $3,790
    17 3,587 $3,380
    18 2,602 $3,525
    19 1,887 $3,424
    20 1,178 $3,081
    


    [​IMG]

    ..make your own conclusions
     

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    Last edited: May 25, 2019
  13. MapleDots

    MapleDots Domain Properties 2010 - 2019 VIP

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    You have to look at it from a business perspective, if it makes sense as a name, or use, then you may have value.

    ACupofJava.com could be a business name and you would think I will register it and in theory that makes sense. In reality you also have to look at the business motto and say is it a business that would be profitable enough to spend large on a domain. MomsNeedlepoint.com will always be worthless but FactoryShoeOutlet.com would be a bullseye.

    One of my businesses uses a very long 3 word domain, I started out with two but it took away the meaning so I went back to 3 words. When the business became profitable I ponied up and bought the short acronym so I had proper email etc.

    So to answer the OP's question, I don't think we dislike long domains, I think we tend to cherry pick the ones that we can see becoming profitable. If you pick wisely there is money in long domains, problem is there a millions of combinations and you can go bankrupt with renewal fees before you ever realize a sale.
     
  14. droned

    droned Established Member

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    Such a great find. Thanks a lot for the info!
     
  15. DomainRecap

    DomainRecap Top Member VIP

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  16. BrandableDomain

    BrandableDomain Established Member

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    Three words: The Billboard Test

    billboard1.jpg
    ...
    billboard2.jpg
     
  17. 4pm

    4pm user VIP

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    if you filter out cheap stuff (below $5,000)
    and set the upper limit to $50,000
    the picture will change a bit:

    [​IMG]
    so that the average price is almost the same across the board (~$12K) while the number of sales declines drastically (almost exponentially, visually) for the names consisting of 10+ chars

    Chars | N of sales | Avg Price
    4    2,732    $12,900
    5    2,123    $12,200
    6    2,294    $12,300
    7    2,406    $12,200
    8    2,590    $11,600
    9    2,513    $11,700
    10    2,241    $11,800
    11    1,847    $11,700
    12    1,487    $11,600
    13    1,210    $11,600
    14    876    $11,400
    15    674    $11,800
    16    471    $12,000
    17    371    $11,100
    18    258    $12,500
    19    167    $11,000
    20    99    $10,600
    
     

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    Last edited: May 26, 2019

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