When a brandable marketplace...

[tomcarl]

....lists their top brandables on another marketplace, you can pretty much say the ship has sailed.

 

[Cal2]

Since I'm thinking to list some brandables......any chance of finding out which brand marketplace is doing their top brandable listings elsewhere?

 

[paddypaul]

Maybe it's a reference to BrandBucket listing some domains on Flippa: flippa.com/users/765545/listings

 

[Kate]

Buydomains and others also list their assets on the other marketplaces... more eyeballs, more distribution channels.
It's just business.

 

[gblasting]

BB should know that many members at Flippa are domainers and not the fancy end users that they claim to pitch with their 30%. No wonder only one 4L name got a $200 bid from all the names I checked. I doubt if BB would ever sell a name through Flippa.

 

[tomcarl]

Buydomains and others also list their assets on the other marketplaces... more eyeballs, more distribution channels.
It's just business.

You're comparing a private business that sells their own domains to a marketplace that charges $10 list fee, $100 logo fee, and 30% FVF along with an exclusivity policy.

If BB is listing their own domains, might as well list your own brandables there too with a link back to your personal portfolio. $9 listing fee + 10% FVF, even if your name sells for mid $xxx you're pocketing more than if it would sell in $x,xxx on BB after fees.

 

[The New Guy]

I don't know if they have their own inventory they're doing this with, but if they are the domains of others it could be a bad move.

If a branding website sells a domain on flippa it means the actual owner could have very likely sold it on flippa themselves while paying much less in commission and fees.

The brandable marketplaces are supposed to have an edge over selling on your own or through a place like sedo or fippa: Their marketing, client base and name recognition are supposed to draw in the end users who are looking for brandable domain names. Going outside that for a name someone else is paying them to sell is pretty much saying that their own web site and marketing isn't get the job done any more than the actual owner of the 'brandable' domain could do on their own.

 

[tomcarl]

Yeah, it would be wrong to do that, but even if they are selling their own domains....it doesn't send a great message for how their marketplace is superior or an asset to brandable domain holders if they are clearing out inventory on another marketplace via open auction.

Strategically, not a smart move for building confidence in their marketplace. And as a person who has paid to have multiple domains listed there and has had to remove those domains from several other marketplaces because of their policy, it's kind of a kick in the a$$

If they wanted to post some of their domains at the same fixed price they listed on their own marketplace, then that would be more understandable since you can say it's a matter of distribution channels, but open bid auctions is a form of wholesale liquidation in my opinion.

For example: if I owned a marketplace of Marijuana related domains and were charging you guys $10 dollars to list domains on my site because I claim I have a lot of end users frequenting it and have had some big ticket sales in the past, but you had to list it exclusively with me and no where else, and I charged a 30% sale commission and a $100 logo commission and then you see me listing my domains that I have on the marketplace at Flippa at open bid, wouldn't anyone feel sour that you're obligated to list with me exclusively and paid to do so, and here I am auctioning off my own domains on another site?

Maybe I just see things differently.

BTW...

What if someone wins one of their brandables and decides to sell it in the future. Will they be listing it on BB?

 

[The New Guy]

Either way it sends a bad message. It's just that if the domain belongs to another party, it's a really bad message - and it might give many people the idea that they don't need that domain marketplace after all.

 

[Kate]

You're comparing a private business that sells their own domains to a marketplace that charges $10 list fee, $100 logo fee, and 20% FVF along with an exclusivity policy.

Strategically, not a smart move for building confidence in their marketplace. And as a person who has paid to have multiple domains listed there and has had to remove those domains from several other marketplaces because of their policy, it's kind of a kick in the a$$

I see what you mean now. They demand exclusivity when you want to list with them, but they feel their own portfolio shouldn't be subject to the same restrictions... In essence, I agree that it's sending a
bad message. And it also dilutes the appeal of their own marketplace.
Some marketplaces rely on partnerships, cross-exchanges like MLS etc, but BB was built on exclusivity.

 

[hookbox]

Every name that is listed on Flippa by BB is their own inventory which are registered under their main company Boxador.

Any name that is listed on BrandBucket whether it be owned by them or by someone else should all adhere to the same rules. If you want me to be exclusive to you then don't let anyone else question that policy by bending it for your own names.

When any end user sees one of those auctions on Flippa and decides to buy a name from BB in the future what do you think will happen? They will say, I'm not going to pay you $3,000 for that name because I saw you sell a very similar one on Flippa last month for 350 bucks. Or I saw a name very similar to the one I want that only had one bid of 50 bucks and it didn't sell.

Good job Brand Bucket. Great way to devalue the brandable market. Genius!

 

[MrHappy101]

Every name that is listed on Flippa by BB is their own inventory which are registered under their main company Boxador.

Any name that is listed on BrandBucket whether it be owned by them or by someone else should all adhere to the same rules. If you want me to be exclusive to you then don't let anyone else question that policy by bending it for your own names.

When any end user sees one of those auctions on Flippa and decides to buy a name from BB in the future what do you think will happen? They will say, I'm not going to pay you $3,000 for that name because I saw you sell a very similar one on Flippa last month for 350 bucks. Or I saw a name very similar to the one I want that only had one bid of 50 bucks and it didn't sell.

Good job Brand Bucket. Great way to devalue the brandable market. Genius!

That does sound like a real kick in the teeth. Now if BB's main company Boxador have their own inventory which they acquire for resale, would it not be of value trying to sell some brandables directly to them as opposed to putting them on BB? Whilst they wouldn't be end user prices you'd essentially cut the 30% fees etc. Or perhaps I'm being optimistic

 

[hookbox]

That does sound like a real kick in the teeth. Now if BB's main company Boxador have their own inventory which they acquire for resale, would it not be of value trying to sell some brandables directly to them as opposed to putting them on BB? Whilst they wouldn't be end user prices you'd essentially cut the 30% fees etc. Or perhaps I'm being optimistic

One of the problems with brandables is there is no domainer to domainer market for them. Why would I pay 100 bucks to you for a new made up brandable when I can create and register 10 of those for the same cost. (10 names @ $10=$100)

There will always be a domainer to domainer market for EMDs, good keywords etc…but not for brandables. Granted there are some that you can sell to other domainers but the majority are for end users. This is why most domain investors stay away from brandables because there is very little liquidity to these domains plus the market has become saturated with them. Everyone is selling brandables because it's an easy grand or two to the right end user but barely 50 bucks to another domainer if you are lucky.

 

[MrHappy101]

One of the problems with brandables is there is no domainer to domainer market for them. Why would I pay 100 bucks to you for a new made up brandable when I can create and register 10 of those for the same cost. (10 names @ $10=$100)

There will always be a domainer to domainer market for EMDs, good keywords etc…but not for brandables. Granted there are some that you can sell to other domainers but the majority are for end users. This is why most domain investors stay away from brandables because there is very little liquidity to these domains plus the market has become saturated with them. Everyone is selling brandables because it's an easy grand or two to the right end user but barely 50 bucks to another domainer if you are lucky.

Makes perfect sense, thanks.

 

[DomainVP]

This is what I've been saying for months while people still continue buy mindlessly nonsensical 'brandable' domains to list with Brand Bucket.

Their ship has sailed for four reasons;

#1 - Poor name selection and inventory
#2 - Slow name approval process
#3 - Lethargic customer response
#4 - Increased competition with better selection, inventory, presentation, and SEO development.

The brandables market will never go away, but the days of Brand Bucket successfully pitching domains like "Jawoobzy" as a premium limited .COM that is worth $5k are DONE.

What they SHOULD have done was increase the quality and the prices, and made the submissions process faster and more strict.

But that ship has sailed.

 

[gina ferrano]

My guess is Margot is cross marketing. There are some deep pockets @Flippa and I suspect the reserve is at or close to what's listed on BB. She or the company have some 1000 names of their own. Perhaps a previous seller is selling a name once listed on BB. I don't think it negates her efforts necessarily as we don't really understand the reason behind it. Honestly if I started a company and had at least two of my sellers jump ship and start their own company, one needs to be one step ahead. Take risks as it were, we don't have to agree with it. Kleenex is a brandable, as is Pepsi, Google. Brandables aren't going anywhere.

 

[NameOffice.]

Well desperate times call for desperate measures. If my business suddenly went non-existent on Google and received what looks like a penalty, I would also do anything I could to build better back links and find creative ways to get exposure... and especially if I oddly changed my website design to feature a video of some happy clouds and green grass... oh, and a nice sofa to represent premium names.

 

[12345]

Trying different things is part of doing business in today's marketplace. Media Options often sells names through NameJet or Snap Names and Flippa. I'm pretty sure they are doing well for themselves these days...

I've sold 10 names in the last 3 weeks on BB. Tough to argue with those kinds of sales numbers...

 

[RogueWriter]

I like the brandbucket site, it's a nice, professional site with a fresh, crisp feel. Presentation wise, one of the best in the industry, imo, with a 'branded' niche that they own better than anyone else I've come across. JMO, I would be surprised if they were not at least moderately successful at what they do.

 

[TravisS]

Trying different things is part of doing business in today's marketplace. Media Options often sells names through NameJet or Snap Names and Flippa. I'm pretty sure they are doing well for themselves these days...

I've sold 10 names in the last 3 weeks on BB. Tough to argue with those kinds of sales numbers...

Yeah, I'm going to have to agree. I don't see the bad message that the flippa and the bb partnership is sending? Domainers who invest in just "straight" brandables w/ success will still continue to use BB, and buyers (end-users) who don't give a shit about how flippa and bb are working together, will still continue to buy from BB. You'd have to be kidding me if any of you guys had old inventory you were looking to do away w/, or trying a new marketplace to gain some new(?) traction. Frankly, BB would be stupid not to spread their word using Flippa. If you ask ~most new domain investors, at least in my experience, they are likely to know about Flippa, and not BB, or any of the other brandable marketplaces.