NameSilo

When a brandable marketplace....

Located in General Domain Discussion started by tomcarl, Sep 12, 2014.

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  1. tomcarl

    tomcarl Top Member VIP

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    ....lists their top brandables on another marketplace, you can pretty much say the ship has sailed.
     
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  2. Cal2

    Cal2 Established Member

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    Since I'm thinking to list some brandables......any chance of finding out which brand marketplace is doing their top brandable listings elsewhere?
     
  3. paddypaul

    paddypaul Established Member

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    Maybe it's a reference to BrandBucket listing some domains on Flippa: flippa.com/users/765545/listings
     
  4. Kate

    Kate Domainosaurus Rex VIP ★★★★★★★★★★

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    Buydomains and others also list their assets on the other marketplaces... more eyeballs, more distribution channels.
    It's just business.
     
  5. gblasting

    gblasting Established Member

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    BB should know that many members at Flippa are domainers and not the fancy end users that they claim to pitch with their 30%. No wonder only one 4L name got a $200 bid from all the names I checked. I doubt if BB would ever sell a name through Flippa.
     
  6. tomcarl

    tomcarl Top Member VIP

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    You're comparing a private business that sells their own domains to a marketplace that charges $10 list fee, $100 logo fee, and 30% FVF along with an exclusivity policy.

    If BB is listing their own domains, might as well list your own brandables there too with a link back to your personal portfolio. $9 listing fee + 10% FVF, even if your name sells for mid $xxx you're pocketing more than if it would sell in $x,xxx on BB after fees.
     
    Last edited: Sep 13, 2014
  7. The New Guy

    The New Guy Top Member VIP

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    I don't know if they have their own inventory they're doing this with, but if they are the domains of others it could be a bad move.

    If a branding website sells a domain on flippa it means the actual owner could have very likely sold it on flippa themselves while paying much less in commission and fees.

    The brandable marketplaces are supposed to have an edge over selling on your own or through a place like sedo or fippa: Their marketing, client base and name recognition are supposed to draw in the end users who are looking for brandable domain names. Going outside that for a name someone else is paying them to sell is pretty much saying that their own web site and marketing isn't get the job done any more than the actual owner of the 'brandable' domain could do on their own.
     
  8. tomcarl

    tomcarl Top Member VIP

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    Yeah, it would be wrong to do that, but even if they are selling their own domains....it doesn't send a great message for how their marketplace is superior or an asset to brandable domain holders if they are clearing out inventory on another marketplace via open auction.

    Strategically, not a smart move for building confidence in their marketplace. And as a person who has paid to have multiple domains listed there and has had to remove those domains from several other marketplaces because of their policy, it's kind of a kick in the a$$

    If they wanted to post some of their domains at the same fixed price they listed on their own marketplace, then that would be more understandable since you can say it's a matter of distribution channels, but open bid auctions is a form of wholesale liquidation in my opinion.

    For example: if I owned a marketplace of Marijuana related domains and were charging you guys $10 dollars to list domains on my site because I claim I have a lot of end users frequenting it and have had some big ticket sales in the past, but you had to list it exclusively with me and no where else, and I charged a 30% sale commission and a $100 logo commission and then you see me listing my domains that I have on the marketplace at Flippa at open bid, wouldn't anyone feel sour that you're obligated to list with me exclusively and paid to do so, and here I am auctioning off my own domains on another site?

    Maybe I just see things differently.

    BTW...

    What if someone wins one of their brandables and decides to sell it in the future. Will they be listing it on BB? ;)
     
    Last edited: Sep 13, 2014
  9. The New Guy

    The New Guy Top Member VIP

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    Either way it sends a bad message. It's just that if the domain belongs to another party, it's a really bad message - and it might give many people the idea that they don't need that domain marketplace after all.
     
  10. Kate

    Kate Domainosaurus Rex VIP ★★★★★★★★★★

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    I see what you mean now. They demand exclusivity when you want to list with them, but they feel their own portfolio shouldn't be subject to the same restrictions...-_- In essence, I agree that it's sending a
    bad message. And it also dilutes the appeal of their own marketplace.
    Some marketplaces rely on partnerships, cross-exchanges like MLS etc, but BB was built on exclusivity.
     
  11. hookbox

    hookbox Top Member VIP

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    Every name that is listed on Flippa by BB is their own inventory which are registered under their main company Boxador.

    Any name that is listed on BrandBucket whether it be owned by them or by someone else should all adhere to the same rules. If you want me to be exclusive to you then don't let anyone else question that policy by bending it for your own names.

    When any end user sees one of those auctions on Flippa and decides to buy a name from BB in the future what do you think will happen? They will say, I'm not going to pay you $3,000 for that name because I saw you sell a very similar one on Flippa last month for 350 bucks. Or I saw a name very similar to the one I want that only had one bid of 50 bucks and it didn't sell.

    Good job Brand Bucket. Great way to devalue the brandable market. Genius!
     
  12. MrHappy101

    MrHappy101 Established Member

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    That does sound like a real kick in the teeth. Now if BB's main company Boxador have their own inventory which they acquire for resale, would it not be of value trying to sell some brandables directly to them as opposed to putting them on BB? Whilst they wouldn't be end user prices you'd essentially cut the 30% fees etc. Or perhaps I'm being optimistic :)
     
  13. hookbox

    hookbox Top Member VIP

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    One of the problems with brandables is there is no domainer to domainer market for them. Why would I pay 100 bucks to you for a new made up brandable when I can create and register 10 of those for the same cost. (10 names @ $10=$100)

    There will always be a domainer to domainer market for EMDs, good keywords etc…but not for brandables. Granted there are some that you can sell to other domainers but the majority are for end users. This is why most domain investors stay away from brandables because there is very little liquidity to these domains plus the market has become saturated with them. Everyone is selling brandables because it's an easy grand or two to the right end user but barely 50 bucks to another domainer if you are lucky.
     
  14. MrHappy101

    MrHappy101 Established Member

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    Makes perfect sense, thanks.
     
  15. DomainVP

    DomainVP Domain Expert VIP

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    This is what I've been saying for months while people still continue buy mindlessly nonsensical 'brandable' domains to list with Brand Bucket.

    Their ship has sailed for four reasons;

    #1 - Poor name selection and inventory
    #2 - Slow name approval process
    #3 - Lethargic customer response
    #4 - Increased competition with better selection, inventory, presentation, and SEO development.

    The brandables market will never go away, but the days of Brand Bucket successfully pitching domains like "Jawoobzy" as a premium limited .COM that is worth $5k are DONE.

    What they SHOULD have done was increase the quality and the prices, and made the submissions process faster and more strict.

    But that ship has sailed.
     
  16. gina ferrano

    gina ferrano Established Member

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    My guess is Margot is cross marketing. There are some deep pockets @Flippa and I suspect the reserve is at or close to what's listed on BB. She or the company have some 1000 names of their own. Perhaps a previous seller is selling a name once listed on BB. I don't think it negates her efforts necessarily as we don't really understand the reason behind it. Honestly if I started a company and had at least two of my sellers jump ship and start their own company, one needs to be one step ahead. Take risks as it were, we don't have to agree with it. Kleenex is a brandable, as is Pepsi, Google. Brandables aren't going anywhere.
     
  17. Brandroot

    Brandroot Know your brand like the back of your hand. Brandroot Staff PRO

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    Well desperate times call for desperate measures. If my business suddenly went non-existent on Google and received what looks like a penalty, I would also do anything I could to build better back links and find creative ways to get exposure... and especially if I oddly changed my website design to feature a video of some happy clouds and green grass... oh, and a nice sofa to represent premium names.
     
  18. 12345

    12345 Top Member PRO VIP ★★★★★★★★★★

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    Trying different things is part of doing business in today's marketplace. Media Options often sells names through NameJet or Snap Names and Flippa. I'm pretty sure they are doing well for themselves these days...

    I've sold 10 names in the last 3 weeks on BB. Tough to argue with those kinds of sales numbers...
     
  19. RogueWriter

    RogueWriter Top Member VIP ★★★★★★★★★★

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    I like the brandbucket site, it's a nice, professional site with a fresh, crisp feel. Presentation wise, one of the best in the industry, imo, with a 'branded' niche that they own better than anyone else I've come across. JMO, I would be surprised if they were not at least moderately successful at what they do.
     
  20. TravisS

    TravisS The Duke of York

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    Yeah, I'm going to have to agree. I don't see the bad message that the flippa and the bb partnership is sending? Domainers who invest in just "straight" brandables w/ success will still continue to use BB, and buyers (end-users) who don't give a sh*t about how flippa and bb are working together, will still continue to buy from BB. You'd have to be kidding me if any of you guys had old inventory you were looking to do away w/, or trying a new marketplace to gain some new(?) traction. Frankly, BB would be stupid not to spread their word using Flippa. If you ask ~most new domain investors, at least in my experience, they are likely to know about Flippa, and not BB, or any of the other brandable marketplaces.
     
    Last edited: Sep 16, 2014
  21. DomainVP

    DomainVP Domain Expert VIP

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    I got a promo eMail the other day and it had a list of all new names, about 50 to 70, and at least 70% of those names were registered by you.

    Plus you don't go through the regular accept, wait, logo process...

    You have a biased acceptance channel, and you funnel a large volume of names in. So when you say you sold 10 names in 3 weeks, that means you must have hundreds listed with BB where they provide you with a discount and easy fast track domain acceptance.

    Let's not pretend that your experience is the norm for most sellers.
     
  22. 12345

    12345 Top Member PRO VIP ★★★★★★★★★★

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    I actually do go through the normal regular, accept, wait times, and logo process. I don't get to skip to the head of the line. If I have 100 accepted names on BB and another person has 100 accepted names, the process time is identical.
     
  23. margotb

    margotb Member BrandBucket

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    Let me jump in here...

    Domain listings on Flippa: We have a great relationship with Flippa, and have been talking to them for over 6 months about how we can work together to increase exposure of the BrandBucket inventory. We are currently running a test -- with only names owned by us since we do not yet have permission from other domain owners -- to see if there's the possibility of a fruitful partnership. We will know after the auctions have run their course. We aren't hiding anything, as the auctions are under our account and most actually mention BrandBucket in the title. Businesses grow through experimentation and innovation, not by maintaining the status quo.

    The whole "sinking ship" thing: This is based on two things that I see: 1) The fact that we don't list the names that we sold, and 2) the musings of a competitor, which apparently seem to be rubbing off on a lot of people on this forum.

    Our business has always been that the customer comes first, and we WILL NOT compromise the decision we've made to keep our transactions private and out of the search engines since this is a huge concern for many of our customers. What I can share is that we are on track to exceed the $1M mark that we did last year, while maintaining an average sale price of about $2500.

    My personal belief is that a business should be built on a great idea, hard work, and positivity. Words live forever on the internet, including negative ones, which is why I try to stay out of forum pettiness. The bottom line is that people choose to do business with people, and I want to be the kind of person that customers and domainers want to do business with in the long run. That's especially important since I and the company I built are supporting many more people than just myself.
     
  24. margotb

    margotb Member BrandBucket

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    We recently changed over our site to use all https://, and asked that our current non-https indexed pages be flushed. We are currently waiting for this change to propagate through the Google search index.
     
    Last edited: Sep 16, 2014
  25. JudgeMind

    JudgeMind Top Member PRO VIP Trusted Contest Holder

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    highly unlikely to sell to end users on flippa.
     
    Last edited: Sep 16, 2014

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