- Impact
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Happy New Year everyone!
I’d love to hear about unconventional sales tactics or tactics that took you out of your comfort zone. I'll start.
Most Unconventional Thing
I put together an HTML email template for a couple of my domains (a modified HTML email newsletter template). It was pretty but the response rate was the same as a standard email message .
Most Uncomfortable Thing
Picking up the phone to call a prospect and speaking voice to voice has caused me the most stress and anxiety of any tactic I’ve used. But I’ve found that if I can warm up with 3 – 4 really uncomfortable phone conversations in one sitting (and keep going) I start to relax and kind of enjoy the conversations. Rehearsing a lot beforehand and having a domain that has obvious relevance and benefits for the prospect (things that ARE rather than could be) helps the conversation. While this has only resulted in one sale for me so far, getting the chance to hear what potential end users think about my domains, the objections they have and firsthand info about what’s going on in their business and industry has been invaluable. Because just thinking about picking up the phone to call a stranger makes me so uncomfortable I have not done this much but since it’s a new year maybe I'll give it a go this week.
I’d love to hear about unconventional sales tactics or tactics that took you out of your comfort zone. I'll start.
Most Unconventional Thing
I put together an HTML email template for a couple of my domains (a modified HTML email newsletter template). It was pretty but the response rate was the same as a standard email message .
Most Uncomfortable Thing
Picking up the phone to call a prospect and speaking voice to voice has caused me the most stress and anxiety of any tactic I’ve used. But I’ve found that if I can warm up with 3 – 4 really uncomfortable phone conversations in one sitting (and keep going) I start to relax and kind of enjoy the conversations. Rehearsing a lot beforehand and having a domain that has obvious relevance and benefits for the prospect (things that ARE rather than could be) helps the conversation. While this has only resulted in one sale for me so far, getting the chance to hear what potential end users think about my domains, the objections they have and firsthand info about what’s going on in their business and industry has been invaluable. Because just thinking about picking up the phone to call a stranger makes me so uncomfortable I have not done this much but since it’s a new year maybe I'll give it a go this week.
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