Good question.
How:
I love registering new names. Although I sometimes get carried away. I can't help but get excited when a name I didn't expect to be available, is.
I'm not an expert when it comes to auctions but I do like them. Bido has been good to me lately. Quick and inexpensive purchases.
Why:
For me, its a few things...
Domaining
- I need to see resale value
- I want to see opportunities for the name that I can share with a buyer
- It needs to apply. To life, to a product, to a future product, to a market or to a place
Developing
- I like uniqueness. So, is it original? (from a branding perspective)
- Natural key words. For example, I want "approvedcarloan" rather than "carapprovedloan"
- When I feel "clever" for coming up with a new name, or
- When I feel "clever" for seeing an at auction name and immediately applying a development idea to it
Those are just some of the reasons I buy and where I buy, from the top of my head.