advice What makes an EFFECTIVE domain name?

[Internet.Domains]

Terry Heckler of Heckler Branding, "builds on 25 years of experience working within a proprietary naming process, design process and proven strategy to develop unique, credible, effective names & logos crafted for durability and branding performance."

He has designed some of the worlds most iconic brands, such as Starbucks, in multiple industries. His professional portfolio is lengthy and very respectable. On his website he lists some criteria for naming his brands. This information can be beneficial to those interested in domains, since domains and branding are cohesive by nature. Without further ado, here is Heckler Branding on Effective Names:

"Effective Names
Heckler Branding utilizes six criteria for evaluating name alternatives. The first and foremost is

Uniqueness: The ideal name is an empty vessel, which receives, stores and protects all the meaning you develop, while minimizing previous associations.

Credibility: Instantly perceived as proper and believable within key presentation contexts.

Reproducibility: Easily spoken, written, spelled, read and heard.

Legibility: Easily reproduced in all communication media; immune to noise factors; possesses presence and impact.

Durability: Sufficiently capable of withstanding cultural and business modulations.

Compatibility: Easily used in close proximity to other fixed verbal and visual content."

 

[indiegrind]

Good list but they missed Memorability. A domain can be all of the above but not easy to remember.

 

[biggie]

effective, is not an adjective I would associate with domains.

it being unique yes, comparable maybe, and if in .com... instills sense of credibility.

however, you can't reproduce a unique domain and it's durability is up to the owner.

imo...