What Is Your Overall Ratio Of Number Of Offers To Sales?

Labeled as strategy in Domain Buying and Selling Discussion, started by Bob Hawkes, Nov 18, 2020



What is the ratio of number of offers to closed sales?

  1. Less than 2, most offers becomes a sale

    22 votes
  2. Ratio of 2-5

    34 votes
  3. Ratio of 5-10

    16 votes
  4. Ratio of 10-20

    9 votes
  5. Ratio of more than 20

    14 votes
Total: 95 vote(s)
  1. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Some domain names seem to generate frequent low offers, without closed sales, while other names sell to the first person to ever make an offer. But if we average over your whole portfolio, what is your ratio of average number of offers per completed sale? For example, if over the year you sold 10 domain names and had 30 total offers your ratio would be 3. Please share your personal ratio in the poll.

    For those who have been in domain investing for some time, I would be interested in comment on whether you have seen changes in the ratio over the years.

    This is part of a NamePros community series of polls around the topic of setting minimum offer amounts. Please make sure to read the central article here, and vote in that poll, as well as all the linked ones.

    Thank you for taking the time to share your experience.

    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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  3. lock

    lock VIP

    Likes Received:
    This is difficult to really model I am measured analysed regularly eg work in sales as quote to sale or walk in ratios but there can be 3 d1xxheads in a row that seem to ruin the ratios always someone with nothing better to do or just want information.
    A good sales person could achieve.
    1 in 2 best time ever
    1 in 6 average for a top sales person
    40% of quotes
    Modeled from retail industry.
    Last edited: Nov 19, 2020
  4. bmugford

    bmugford PRO VIP ICA Member ★★★★★★★★★★

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    The sales ratio really depends on things like your minimum offer, asking price, and negotiation ability.

    If you don't have a minimum offer you are going to get a lot of sub $100 or other non serious offers. When you raise the minimum price, you get fewer more qualified offers.

    I would guess my rate is around 1 in 15 or so, across all venues.

    At the same time I have domains that have 100+ offers that I still own, because none of the offers matched my valuation on the domain.

    I have had many other domains that sold on their first offer ever.

    Last edited: Nov 20, 2020
  5. NamesBond

    NamesBond Top Contributor VIP ★★★★★★★★★★

    Likes Received:
    Another really interesting question is what is the offer/sales closing ratio for professional brokerage forces (Uni, Afternic, etc.) vs. those you have achieved on your own. In my experience, when handling sales directly, I close one out of 3-5 offers... My luck with "professional" brokers has been closer to 1/20 (But these are usually my bigger-ticket names that may require special handling, financing, etc...) I've actually asked broker services about the ratio, but the brokerage guys keep these figures close-to-the-vest, for obvious reasons. (Also, I'm sure there's a large variation between individual brokers, depending on skill level, motivation, etc.) As to the general offer traffic question, I would agree that "looky-loos" and lowballers have increased markedly over the years, as many more folks are involved in domaining, but a high minimum offer helps separate the "wheat from the chaff" quite efficiently... (y)
  6. DomainBanana

    DomainBanana Established Member

    Likes Received:
    5:10, 10:20 are the same ratio of 1:2

  7. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Perhaps my wording was unclear but the intention was that the ratio was somewhere between 5 and 10 is what 5-10 means. For example if you had 70 offers and 10 sales your ratio is 7 and you would make that your selection. If your ratio was somewhere from 10 up to 20 you would make the other choice.

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