.tv What do you think will happen with premium pricing

[equity78]

Vote for what you think will happen with Premium Pricing.

Personal opinion is that they are taking this time to evaluate traffic which enom got a look at when they were a parking partner for www.tv NOw they are parking premiums or redirecting to CarsonDaly.tv Either way they get the traffic report. I believe they will pcik and choose some for Demand Media and then set the pricing for the rest based on traffic. So maybe some premiums go up and some go down. No one knows but after going back and forth talkign about this with Westblock I think that makes sense. Obviously I would love to see premiums come down or at least alter the renewal pricing like the early .tvers who own premium names LIKE L.tv LL.tv LLL.tv and generics and they only pay $50 renewal

 

[SKG]

I think Enom will do some sort of a hybrid of the above choices. I think after evaluating the traffic on the premiums they may release a bunch for reg fee while holding cream of the crop in reserve until the market is ready for an auction and then only auction a few here and there as they deem appropriate. Just my hunch though, of course anything can happen. Many people follow the Trumps of the world so it will be interesting to see what high enders they pitch the high end generics too. Demand Media itself has already started the ball with Enom.tv

Many people and investors have their eye on Richard Rosenblat being that he is an industry trailblazer.

 

[Argos]

I guess pricing will stay quite the same for quality premiums, but loads of (crappy) words considered by .TV Corp as 'premiums' will be removed to the 'standard' category. I also think that they have ALREADY evaluated their pricing over the last months through the different discounts on regs and renewals, they have tested (and we were active players of the test) to strike the 'right balance'. Time between now and 1st Jan is to fix their database and, I hope, all customer accounts, to be fully operational. I am maybe wrong with a too easy/naive marketing vision but I guess the sole and obvious objective they have is to largely open the market, encourage registrations, sell as much as possible in lowering a bit the prices, ease speculation and exchanges, promote the extension as a credible & viable alternative, a popular extension, an extension for the general public, everybody' tv website opportunity. It does not mean that they won't do some few adjustments in the coming months but one could consider that additional future changes, variable pricings, would have a more negative and hectic impact than a productive effect, Demand Media cannot take this risk. As for an auction system, as long as there is not an effective demand for a product there can't be auctions, or the result will be like the HRST disaster, an intra-muros operation just for domainers = no publicity, no return on investment.
My 2 cents.

 

[RPK]

I also think that they have ALREADY evaluated their pricing over the last months through the different discounts on regs and renewals, they have tested (and we were active players of the test) to strike the 'right balance'.

I think you are hitting it on the spot Argos. Negotiations between Demand Media and www.tv must have been going on for months. I think one of the ways they evaluated the deal was by offering the 70% discount to see what would happen? We were (happy) guinea pigs. Not sure how succssful it was for them and I wish I knew what they learned, but even with the 70% discount there were still many $5,000 and above names that were not reged even for a 70% discount. Which means if they wanted to really move those names they would have to discount them even more now, or sell them by auction, or get rid of the high renewel fees. There are a couple of $7500.00 names that I would have reged with the 70% discount, but didn't because the high 50% renwel was too much of a risk for me.

Also, I don't believe the sale was "advertised" anywhere and I'm not sure who else new about this sale besides people on this board and word of mouth. So it was probably a smaller test that had more to do with whatever deal was made between them.

 

[Carlton]

I believe their best return on the unregg'd premiums will come from promotional efforts (press releases/ads leading up to public auctions). Attracting big TV, movie and media production companies, and internet focused VC firms taps a much larger pool of investment capital than traditional domainers, speculators, web developers. This will result in large promotion of the .TV extension and rapid public awareness/use.

.TV has always been a sleeping giant and the tipping point is getting closer with media moving to PC's and mobile phones plus Google video, youtube, myspace, etc. Demand Media have excellent timing imo.

Interestingly, dotMobi is feeding the dotTV synergy effect and vice-versa.

 

[equity78]

The 70% discounts were a result of Scott Higgason leaving .tv and them having no plan to really market the ext. ENOM had no say in that, another thing is that the Tuvalu Island still has to be paid so I don't think all premiums can go down to $50-$100. Premium pricing should change because like Argos said some were things that .tv corp said were premium. It is unlikely Demand Media and Verisign will have the same opinion on every domain. Meaning that some will go up and some down I think this will be based on the evaluation of traffic and maybe also looking at what words are searched for at ENOM.tv

 

[gamehouse]

Interesting. I had few questions about that you guys may have some opinion on.

Is the initial premium pricing by .tv corp done reflective of what they may have to pay to Tuvalu Island?

If it is, did it depend upon number of registrations?

As far as I know, .tv corp was not the first one to get into agreement with the Island, or did they get into a new agreement upon acquisition from that first company, which ever it is.

I had thought that .tv corp over priced the premium names when they were able to afford 70% discount on the names and 50% on renewals.

On top of that enom reduced the non-premium to 19.90$, and I believe, the volume of non-premium registrations and in effect the money thats earned is reduced, which will effect their ability to pay the fee to the Island.

Just few thoughts..

GH

The 70% discounts were a result of Scott Higgason leaving .tv and them having no plan to really market the ext. ENOM had no say in that, another thing is that the Tuvalu Island still has to be paid so I don't think all premiums can go down to $50-$100. Premium pricing should change because like Argos said some were things that .tv corp said were premium. It is unlikely Demand Media and Verisign will have the same opinion on every domain. Meaning that some will go up and some down I think this will be based on the evaluation of traffic and maybe also looking at what words are searched for at ENOM.tv