MILLERSCROSSING said:
Powerful and rather depressing argument.
My counter argument as follows: There will always be the vanity plate market looking for that trophy name - they are in addition to not the main component of the mainstream potential market out there.
The marketing push by DM will be timely, but the ultimate push for .tv will not be coming from any company but from the technology that is but a short distance away... Mr Gates has said in numerous articles that 2010 will be the year that the technological breakthroughs will take place.
I believe that this is when the same mass appeal for the .TV extention will reach its zenith of popular appeal........
Obviously (future) technology will play role... but the IPTV technology of today is good enough to determine that its role in the popularity and market value of .TV domains is Not a determining factor... especially since any domain extension can play videos.
Technology is not the key, to the "mainstream", economics is! I believe, at this stage of the online tv / domain game, that if a person could buy a .TV at the same price as a .com ... they would choose the .TV half the time. Its just a cooler modernity at this point (and "modernity" is a key driving force in buying a doman and putting-up a website).
I think the "Channel Me" marketing push has a serious disconnect. I postures itself as a domain/channel for "everyman" then wants to charge much more than the
everyman's domain, .com. Sure some will buy-in, but most will not... when they can save money.
TV is the media of the "common experience". Its embedded in the cultural psyche as the every-day-man's medium. Many feel as if TV is a right (and in the information age, I agree). Folks have a relationship with TV... we need to let them express it, and themselves, by pricing .TV domains for "everyman".
The funny thing is when you lower prices, on high inventory items, you make more money. Its called supply and demand. .coms sell for about the lowest price of any ext. yet they resell for the highest... because the supply has been sold and the demand cannot be met.
Which raises the question... if the demand for .TV's is lower than for .coms why is the price higher? With a higher price, and with all extensions being video able/equal, why would there be a high demand for .tv? (The usual answer is that because its .TV ... and that's worth about 20 points)
Now, don't get me wrong, I am very pro .TV - I just think we .TV domainers have been, and will continue to be, "successful" despite the .TV registars we have had. Again, don't get me wrong... I like the Demand Media energy, and I have my hopes. I just think they see the big picture but have chosen the wrong path to get to where we ALL want to go (to online TV heaven)!