What are these type of domains called?

[Skinny]

Okay recently I saw an ad by workopolis.com. Then there was this guy saying how if you got a job through them you'd be so blissful blah blah blah.

Anyway at the end of the ad it pointed viewers to copingwithbliss.com.

Now what would that site be called? Is there a term for these sites? This isn't something new obviously, but I was wondering if there was a term.

Skinny

 

[loscocco]

maybe branded slogan domains?