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Well, just witnessed the new GoDaddy gTLD commercial

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tomcarl

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On the History channel, GoDaddy commercial that looked like an 15 second infomercial selling some new household product for the new gTLDs... "Have you went to register a domain name only to find it was taken?" (woman sitting by computer showing NOT AVAILABLE screen) ..."Well now you can get the domain you've always wanted with new TLDs" then they show .guru, followed by .photography. A woman holding a camera saying "I registered Teresa.photography for my business".

Watching the commercial I didn't feel sense of urgency (putting myself in a everyday, non-domainers shoes) - It was a very passive commercial like "eh, something different...", maybe that way on purpose maybe not.

They end the commercial with "Once it's gone, it's gone." This type of marketing wasn't introducing the gTLDs as this is what's new, and here to stay, the internet is changing. It was more like a first-call to register up good domain names on these extensions we have here and once they're gone it's back to .COM for you.

Now whoever sees this and bothers to go to GoDaddy will type in their first name and other common keywords only to find them all gone by domainers anyway, lol.

Bob.photography "NOT AVAILABLE"
 
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I haven't seen the commercial myself, but it seems like their marketing department created a nice mix of logos, ethos and pathos to sell gTLD's to the public.

Who watches the History channel though? :rolleyes:
 
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Yeah, this commercial comes on a lot....... promoting new gtld's, etc....
 
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