.net vs. .com <-- Saab chooses .net?

[OvenMitt]

MaintainYourIdentity.net = Saab's new marketing promotion in the US
It's .net, and it's long, and none of us ever would have registered it.
MaintainYourIdentity.com = Parked page, the owner of which now loves Saab.

It's getting harder and harder to guess how big companies will treat the web, as they rely less on type ins and more on banner ads that the address apparently doesn't matter.

Saab certainly had the money to buy the .com , so why didn't they?

 

[Binfus]

Saab certainly had the money to buy the .com , so why didn't they?

Whereas businesses are increasingly becoming web savvy, some still seem to be lagging behind in their apprecition of the importance of a proper domain, leaving the crucial decisions of domain acquisition to low level tech staff, who either don't know themselves or don't bother to spend the energy convincing higher level execs to pony up the funds for the proper domain. Just the other day, I saw a pretty good TV ad by a big pharma company for prevention of spread of herpes.....the domain they advertised at the end was http://www.options4herpes.com/ when they could have gotten a much better name....they'd learn eventually!!

 

[OvenMitt]

I don't know...

You seemed to remember the name of the website just fine, and I doubt I will forget it now either.

But if that name had sold here or was appraised here, it would have been reg fee at best probably.

 

[GJ]

Possibly it is for protecting your online identity meaning .net

 

[OvenMitt]

Possibly it is for protecting your online identity meaning .net

What? What does that have to do with Saab or anything else?

 

[GJ]

Maintain Your Identity could mean a number of things.

 

[vimkar]

Maintain Your Identity - Come see how people live successfully outside of the mainstream .... (from saab site)

in this case id obvious that saab wanted a name which reflects exaclty their market identity :wave:

 

[OvenMitt]

I understand the "meaning" of the name and everything else. I guess what I'm surprised about is that Saab chose a .net over buying a parked .com . Or even choosing a slightly better .com name...
Sure, we know what maintainyouridentity is, and maybe one of you would have registered it, but Saab does millions and millions of $'s of business, and they chose .net.
Comments as to why?

 

[GJ]

In that case I agree that a .com should of been used.

 

[Binfus]

I don't know...

You seemed to remember the name of the website just fine, and I doubt I will forget it now either.

..... I think domainers have a special proclivity to remember names, especially in situations where the choice of domain seems to go against pretty well established norms....

 

[RJ]

It's clear they used .net to go along with the "you're different" theme of their marketing. Read the site at www.maintainyouridentity.net Every other site is a dot com. Saab is purposely being different. It's a marketing gimmic.