.com User Engage Acquires User.com and Rebrands as User

[News]

Earlier this morning, I reported the $150,000 sale of User.com, a domain name that was brokered by Dave Evanson at Sedo. It is now clear who acquired User.com and why.

User Engage, “a full-stack marketing automation platform that helps businesses from around the world grow faster,” bought User.com and rebranded itself as User...

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[MapleDots]

Really interesting article by Michael Cyger about this.
https://www.dnacademy.com/the-startup-branding-journey-at-user-com