In October 2018, UserEngage made the monumental decision to pay $150,000 to acquire the domain User.com in a transaction brokered by Sedo. Since then, UserEngage has rebranded to User.com, putting the memorable four-letter domain to use almost immediately. In this Inside Interview, we’re going to speak with Polish entrepreneur, Greg Warzecha, who is founder, and CEO of User.com. We will be discussing the thought process behind acquiring a premium .COM domain and what the upgrade means for his company. Can you tell us about the business behind User.com? Your company started out life as UserEngage. Was this name your first choice, or was it prompted by a lack of available domains? What prompted you to look at acquiring the User.com domain name this year? Did your recent $2.7 million in Series A funding influence your decision to pursue the User.com domain? Did you use any tools (e.g., automated appraisals), services (e.g., manual appraisals, domain brokers), or data (e.g., sales data, search volumes, search results) to determine your best offer and/or the value of the domain? How much do you think the domain was worth before you purchased it and why? According to reports, you acquired the domain name via the domain marketplace Sedo. Did you have a positive experience dealing with Sedo? At the end of October, you announced your rebranding from UserEngage to User on social media. Was customer feedback regarding the name change positive? -- Thanks to Greg for taking the time to participate in our Inside Interview. Acquiring the User.com domain name for $150,000 seems like an excellent investment in the company. To learn more about User.com, you can follow Greg and his team on @userengage_com on Twitter. This interview has been edited for clarity.