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James Iles

Why This Company Paid $150,000 for User.com

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By James Iles, Dec 18, 2018
  1. In October 2018, UserEngage made the monumental decision to pay $150,000 to acquire the domain User.com in a transaction brokered by Sedo. Since then, UserEngage has rebranded to User.com, putting the memorable four-letter domain to use almost immediately.

    In this Inside Interview, we’re going to speak with Polish entrepreneur, Greg Warzecha, who is founder, and CEO of User.com. We will be discussing the thought process behind acquiring a premium .COM domain and what the upgrade means for his company.


    Can you tell us about the business behind User.com?


    Your company started out life as UserEngage. Was this name your first choice, or was it prompted by a lack of available domains?


    What prompted you to look at acquiring the User.com domain name this year?

    user.jpg

    Did your recent $2.7 million in Series A funding influence your decision to pursue the User.com domain?


    Did you use any tools (e.g., automated appraisals), services (e.g., manual appraisals, domain brokers), or data (e.g., sales data, search volumes, search results) to determine your best offer and/or the value of the domain?


    How much do you think the domain was worth before you purchased it and why?


    According to reports, you acquired the domain name via the domain marketplace Sedo. Did you have a positive experience dealing with Sedo?


    At the end of October, you announced your rebranding from UserEngage to User on social media. Was customer feedback regarding the name change positive?

    --

    Thanks to Greg for taking the time to participate in our Inside Interview. Acquiring the User.com domain name for $150,000 seems like an excellent investment in the company. To learn more about User.com, you can follow Greg and his team on @userengage_com on Twitter.

    This interview has been edited for clarity.
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry professional currently working on numerous domain industry research, acquisition and sales projects. Contact [email protected] For all inquiries relating to NamePros stories and interviews, please email: [email protected]

    This is James Iles's 604th blog post on NamePros. View all blog posts

    Home Page:
    https://about.me/iles
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  5. Comments (39)

  6. AuctionBio

    AuctionBio Top Member VIP

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    They still got this domain on a lower side I think. Quite lucky to have this domain @ 150,000 USD.
    I enjoyed the interview
    thanks for sharing.
     
  7. TERADOMAIN

    TERADOMAIN Top Member VIP

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    Hi,

    very interesting interview.

    Thanks for sharing
     
  8. Keith DeBoer

    Keith DeBoer Top Member PRO VIP

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  9. maxtra

    maxtra Let's make a deal Gold Account VIP

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    Great name for $150k

    Thanks for the interview
     
  10. BlueprintMedia

    BlueprintMedia Top Member PRO Gold Account VIP

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    I hope it was $150,000 down payment..
    If not, the buyer got a steal.
     
  11. The Durfer

    The Durfer Upgraded Member Gold Account VIP

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  12. AuctionBio

    AuctionBio Top Member VIP

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    Yes right, it is a high 6 to 7 fig name
     
  13. omelet

    omelet Restricted (Market)

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    This sounds not like a right price.
     
  14. Fancy.domains

    Fancy.domains Selling gTLDs like delicious hotcakes Gold Account VIP

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    Thanks for the info!

    I agree, 150k is not much for this top class name. Congrats (mostly to the buyer)!
     
  15. AuctionBio

    AuctionBio Top Member VIP

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    Yes, it looks like one zero is missing.
     
  16. YudiTayba

    YudiTayba Established Member

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  17. Soofi

    Soofi Top Member PRO VIP ★★★★★★★★★★

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    what a masterpiece. Thanks for sharing James!
     
  18. The Durfer

    The Durfer Upgraded Member Gold Account VIP

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    so many of yall could have bought this one, wow, still unbelievable. congrats!
     
  19. CJ6

    CJ6 My favorite movies are too offensive now. Whimps. VIP

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    IMO, that was a killer deal.
     
  20. rathead

    rathead Established Member ★★★★★★★★★★

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    USER are Boozer. good name ... bad price. was worth $223,000 at a minimum.
     
  21. Sinh

    Sinh Top Member VIP

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    Thanks for your sharing. This is a good price for buyer.
     
  22. SuperBrander

    SuperBrander Top Member VIP

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    The 150K price for a 4 letter easy to spell popular word is definitely great for the buyer. However, I'm not crazy about this name for a company. It's kind of mehh. Since they were called UserEngage- Engage.com would have been better if they could somehow buy it. Call to action, also short and much more exciting.
     
  23. elevator

    elevator DnCombo.com VIP

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    Yap! This is my view as well,Engage.com would have been more valuable.
    But all things been equal; the price is wonderful for the buyer wow fron 700k down to 250k that was a great negotiation power.

    Thanks for sharing @James Iles .
     
  24. elevator

    elevator DnCombo.com VIP

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    Oh ! I meant from 700K down to 150k
     
  25. .X.

    .X. Upgraded Member Gold Account VIP ★★★★★★★★★★

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    excellent interview very much enjoyed.

    "UserEngage" got a "fair" price on the domain, the new branding showing a very customer focused business model will increase sales and enhance the business model significantly IMO
     
  26. Greg_Warzecha

    Greg_Warzecha Established Member

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    Hi guys, thank you for your comments.

    You must know that:
    1) We were extremely lucky,
    2) 150k USD for a company from Poland it's still a lot :)

    If you have some questions I can answer them in later.

    Regards,
    Greg from User.com
     
  27. trap3

    trap3 Top Member VIP

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    Remind me to NOT to use Sedo brokers when selling a domain.
    $150k is way under what it is worth.
    Especially when there is commission to pay and the original asking price was $700k.
     
  28. Dave

    Dave Top Member VIP ★★★★★★★★★★

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    User.com is an absolutely fantastic asset to own. Everyone else is right, you got it for a bargain price. This domain is so so powerful and memorable, I'm sure you'll see an ROI in no time.
     
  29. Greg_Warzecha

    Greg_Warzecha Established Member

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    After 1 month we see the value from the domain.

    As a company, we make a decision splitting price for a domain for 8 years / 12 months, a time the domain will be amortized = 1562 USD monthly.
     
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