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TransferWise Rebrands as Wise, Acquires Wise.com Domain Name

Labeled as information in Domain Industry News, started by James Iles, Feb 22, 2021

Replies:
20
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927

  1. TransferWise, the money transfer service founded in 2011, has announced that it is rebranding to Wise. Wisely, the company has acquired the Wise.com domain, too.

    Founded in London by Kristo Kaarmann and Taavet Hinrikus, Wise quickly built a reputation as one of the easiest means of transferring money, especially from country to country.

    Read the full report on my blog
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. Peak.Domains

    Peak.Domains Top Contributor VIP

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    Big moves! TransferWise is great, they've saved me a small fortune in fx fees from international clients.
     
  3. wot

    wot Top Contributor VIP ★★★★★★★★★★

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    Quick,efficient and reasonably inexpensive, great move.
     
  4. xeroox

    xeroox Established Member

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  5. Sumeeth

    Sumeeth DomExpert Epik.com Staff VIP

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    Nice , Wise.com is excellent but transfer.com could have been top notch :)
     
  6. MadAboutDomains

    MadAboutDomains Top Contributor VIP ★★★★★★★★★★

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    Beautiful name. Not sure about the typeface for the logo though, I liked their old one :nailbiting:.

    They must be making lots of money.
     
    Last edited: Feb 22, 2021
  7. AEProgram

    AEProgram Top Contributor VIP Blue Account

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    if the name sold for under 5 mil the seller was robbed
     
  8. olcayto

    olcayto NameFree.net Blue Account

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    They do

    and i think...

    They deserve
     
    Last edited: Feb 22, 2021
  9. Joe Nichols

    Joe Nichols Common sense consultant PRO VIP

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    Actually Transfer.com would be much more limiting as a brand. This move gives them room to grow and expand.

    "We’ve changed our name to Wise because we’re so much more than transfers."
     
  10. 3sixty

    3sixty Established Member

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  11. MadAboutDomains

    MadAboutDomains Top Contributor VIP ★★★★★★★★★★

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    Wow, that's also a beautiful addition. They have this thing sown up!!
     
  12. FolioTeam

    FolioTeam AMDB.tv VIP

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    They are moving beyond just money transfers. Hence, the change to Wise.
     
  13. Sumeeth

    Sumeeth DomExpert Epik.com Staff VIP

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    Then it's Wise move for sure :)
     
  14. Domains Ted

    Domains Ted Established Member

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    Excellent strategy..😎
     
  15. BradWilson

    BradWilson Upgraded Member Gold Account

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    Ha you beat me to this :)
     
  16. xynames

    xynames XYNames.com PRO VIP

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    Must have paid big bucks for wise dot com. It's a good, and typical, business model for a business to move up beyond its original domain name to a shorter, better one.

    [​IMG]
     
    Last edited: Feb 22, 2021
  17. DigitalRoar

    DigitalRoar Investor & Creator VIP Gold Account

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    I guess you can say it's a WISE move.

    Although transfer.com would have made more sense.
     
    Last edited: Feb 22, 2021
  18. loredan

    loredan Top Contributor VIP ★★★★★★★★★★

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    A wise move indeed. Wise.com is a fantastic, short, meaningful name.

    Finally a marketing manager that gets it unlike the Teespring idiots.
     
  19. Mytz.com

    Mytz.com Top 4L [email protected] ieie.com CuTu.com NeSu.com QAMI.com PRO VIP Gold Account

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    Companies that pay attention to domain names are bound to become big companies!
     
  20. PhongSGC

    PhongSGC Top Contributor VIP

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    at least they're big companies first, to pay huge for just super premium names only
     
  21. TauseefKhan

    TauseefKhan Established Member

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    Wisely, the company has acquired the Wise.com domain, too. Well said @James Iles
     

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