As part of an overall effort by Neustar, to raise awareness and use of the .US domain, the PDN Plan would make available to the public at a premium price certain high-value, highly-visible, premium .US domain names (“.US Premium Domains”), some of which are currently designated as “reserved” (including one- and two-character .US domain names), and others that would be newly designated as such. Given the level of investment, buyers of high value premium domain names typically put these names to good use – building web properties that are heavily marketed and promoted. This is beneficial to the entire namespace, getting the most coveted names circulated.
