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.tv .TV .MOBI .FM - The Multi-Media Web and The Longtail of Domaining

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May 27, 2008
.TV .MOBI .FM - The Multi-Media Web and The Longtail of Domaining


The Web2.0 gTLD's (.tv, .mobi, .fm) vs. The Web1.0 gTLD's (.com, .net, .org) has become a highly controversial main event fight for those sitting ringside in the domainersphere. One that is liken to the age where feuds would tend to notoriously erupt between various schools of thought embodied by a broad, or should I say 'MEGA' subject matter. One just need glance to the physical world to find evidence of such. In Government, we see many politics. In Faith, we see many religions. In Education, we see many institutions. In Love, we see the endlessness of the stars. And in the digital world of Domains, well, will ICANN ever stop introducing new gTLD's?

The fact is, that for as long as there are policy makers, charismatic leaders, and impassioned teachers clustering along side end users; whom of which are actively participating in the various camps; all movements (including new gTLD's) shall continue to evolve. Sometimes expanding, and at other times contracting. And why shouldn't they? We exist in a physical world of multiple dimensions and it only stands with reason that the web should reflect similarly.

Taking the TLD debate to another level. (or algorithm to be geekfully accurate.) How often does one see a .mobi advocate bash a .com traditionalist? It rarely happens right? In fact, it's more often the case that a heavily entrenched .com insider; who is content with the way things currently work; is quick to dismiss every other extension as if the .com is the one and only continent left floating above water ever since the bubble busted. Where as, at the outer rim of the spectrum, there are thousands of new fish swimming in, causing billions of bubbles to jetstream through the screen. It's only natural that the old fogies rocking on their parked pages be a little alarmed.

The debate is far from dead. Content specific, multi-media domain extensions such as .tv, .mobi, .fm and all .ccTLD's are steadily traveling up the value chain and being filled with user interfaces and meaningful databases of information. As long as this is the case, true value will continue to be tacked into and onto these young, perfectly capable domain name extensions. It would take more than an uprising by traditional web revolutionaries to knock any of these new fronts out of their current naturalization processes.

It is the bright domainers, and the bright developers, along side the bright global users that will make up the broader (and even brighter!) ever evolving wireless marketspace. Every game is changing across the board. NO reputable player is disputing that. There will be NO industry left untouched or unturned by the paradigm shifting innovations manifesting from The Information Age. This includes habitual old school domaining practices like forever parking .coms in hopes of direct navigation type-ins with jackpot click-throughs. Or even more forlorn beliefs, such as, only one TLD extension is to be the salvation of the web.

The forward thinkers who choose to stay the course by instituting calculated but consistent developments into their diversified domaining strategies as the technologies evolve, will be the ones who are recognized as the evolutionary pioneers that paved the wireless-way for The Mobile Multi-Media Web to flourish. Furthermore, once the controversial multi-media TLD extensions have been integrated by development (not by auctions or aftermarket sales stats) into the broader web user space, we will then know without doubt what we have believed all along.

With all ego's aside, those who really care about proclaiming themselves as a pioneer of a certain space are the ones that quite simply just never got IT in the first place. We're building the broader, global, semantic web as a unifier, not a manufacturer of brickwalls. I'd like to believe that this thing we are constructing is a bridge builder, not a top down infrastructure, middle man facilitator. Indeed, what a travesty it would be if the web was being specifically designed by it's so called "pioneers" to harness, control and capitalize upon the rising populaces. Which ironically without, it would not even exist.

This beast called Web1.0, called .com, called fear and old school capitalism, is pissed and it's fury is being notated. OK, so as a self-appointed liberator of the underdog domainer I guess I'll throw a few jabs back at the traditionalists among us. It is with jealousy, glaring from the corner of it's yellowing eyes, and with its nostrils flaring and bellowing smoke, that this dragon's inflated head spins back to see it's spiky longtail being filled with a million-billion miles of purpose and meaning.

The thing is definitely not happy, and it is not planning on going down easily. But the beautiful part about it is that the angrier it gets, the more defiant the David's become. It is truly a modern day reinterpretation of the infinite symbol of the ouroboros. Yet in this case, the dragon, the immortal, perfectly constructed animal, is in tangled in it's own self defeat and responsible for its own eventual demise.

As creators, as developers, as Do-It-Your-Selfers we are all deeply embedding ourselves into this transitional moment in history. Unlike the speculators and profiteers whom have brought only shame and discourse to the industry of the web, my intentions, although many fold, are being carefully crafted and are valiantly reliant upon an in depth participatory conversation with the larger, global community. Because, it is in here, among these breathless pixels that I believe, many of today's most brilliant minds and human spirits do gather for change.

I write this with a deep sincerity and I'm anxious to meet more of you who are committed to continuing with the building of IT with an unwavering allegiance to the Truth. If we are capable of bringing to our planet, and to the other inhabitants that exist here with us, a more meaningful and compassionate existence, by inventing and utilizing human centric technologies over the Internet, then by all means we should do it and never second guess our decision to do so. Overall, I believe that by acting on these aspirations it should lead us to a collective bettering of the human condition.

OK.. I'll remove my Chi Guevara beret and finish this post. But, I must reiterate that I find it disenchanting and absolutely remarkable how so many credible, domain industry veteran investors appear to still be missing the mark when it comes to understanding these fascinating domain extensions. Instead of exploring the many possibilities and communities that are building up around these unique extensions, they continue their relentless attacks. Presumably in hopes of sanctifying their past admittedly profound achievements? What's really going here?

Dotcom has come along way, but so has the web. Dotcom wouldn't mean anything to anyone if it were not for the very passionate and creatively smart development teams and evangelizers, who have taken to the streets despite the risks and warnings. Along with billions of dollars in venture capital that stuck around after the ".com meltdown", these visionaries are responsible for resurrecting and re-invigorating the web as we know it today. There is no real difference in scenarios happening now. We're just a little older, and I'd like to believe, a whole lot smarter. I find it truly amazing to imagine what the webs of tomorrow may resemble.

It took over 10 years for broadband internet access to become ubiquitous in the home, along side 10 years of nay saying. And now we move forward to a similar adoption cycle of another revolutionizing technology implementation. The utilization of TV whitespace or the dark fiber/700 megahertz wireless spectrum is gaining ground. If that confuses you click here, but just know it's a very realistic future that will no doubt be readily in use by 2012.

In closing, I'd like to say that I hope my posts are not becoming too long winded for you to read and that you are not being too belabored by my sometimes tangent-like bewilderings. I truly do appreciate you taking the time to scan my thoughts and just want you to know that if at anytime you feel lead to ask a question or compelled to leave a comment, be it critical or complementary, please do so. To me, extending these conversations that are going on inside of our heads is really what these blogs are all about.

I'll leave you with this last meandering of a thought. Globally, meaningful, multi-media TLD development and it's widespread adoption among users should take less than half the time that .com/.net/.org took. Specifically due to, one, the current low cost of robust desktop connectivity. Two, the global talent infrastructure that is in place to help perform aggressive development tasks. And three, the law of compounded artificial intelligence or what some refer to as the exponentially ever-expanding cloud. In essence, the internet is doubling in intelligence every time we click publish. OK it's late...

Until the next time that I get an urge... Keep making them great!

Jamie Parks
Domainer/Developer/User

P.S. Yahoo to raise domain registration price to $34.95/yr! Looks like Network Pollutions will have some competition in the highway robbery profession.

Source: http://www.domainerdeveloper.com/2008/05/tv-mobi-fm---th.html

Best,
A
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
For the first time EVER on an NP post I found a word I really hadn't seen before.

So much thought - so many ideas - have we all had time to think over the holiday period?

Thank you for your thoughts- much appreciated.




I think we'll find that many of the naysayers have been quietly building their portfolios. Tell 'em the Gold Rush is over, burn the stagecoaches, buy up all the picks and shovels, and get yourself digging quicker than everfone else.
 
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Jimbo,
I just wanted to let you know that this was not written by me. I found it on one of the domaining links.

Best,
A
 
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Thanks for re-Posting

@Ammudamus, thanks for re-posting my latest article and linking back to me.

@Jimbo, I sincerely appreciate your comments. Isn't it strange how people still think that the goldrush ended in California - with nuggets? Same thing is happening with domains - and it's global too. For what is gold if not hand crafted into a Rolex? And of diamonds, what are their value, if not studded into a brilliant tiara that crowns the brow of a princess?

The Age of cross-platform, cross-media, cross-cultural, collaborative information is surely upon us.
 
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Great article mate. Its great to see others that have vision as well.

Cheers.
 
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PARKS said:
@Ammudamus, thanks for re-posting my latest article and linking back to me.

@Jimbo, I sincerely appreciate your comments. Isn't it strange how people still think that the goldrush ended in California - with nuggets? Same thing is happening with domains - and it's global too. For what is gold if not hand crafted into a Rolex? And of diamonds, what are their value, if not studded into a brilliant tiara that crowns the brow of a princess?

The Age of cross-platform, cross-media, cross-cultural, collaborative information is surely upon us.
Parks,

Welcome to NamePros!

A very interesting article, thanks to the OP for sharing.

When we see who is doing the bidding on the Dark Fiber, it puts the future into perspective.

Nice work.

Peace,
Cy
 
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Good article.

Whilst I love the concept of geo.tv being a fantastic investment in and of its own inherent value, I am not sure I agree.

Surely type in traffic is the key to inherent value.......

Without development of the name, where is the traffic to entice sponsors/advertisers???

And if one needs to develop, how is it different to any other name - geo or othyerwise in every TLD short of .com??

I do not forsee type in traffic for .tv by the mainstream for at least 10 years........is this the time frame we arelooking at before the INHERENT value becomes apparent???????
 
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Parks

Welcome to NP.
I for one would love to read more.

JimboJimbo
 
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Ammudamus – thanks for sharing the post

Parks, Great article. Very well written and a well spring for further reflection. Very interesting references to TV whitespace/dark fiber. Something new to me and anything that receives $19 Billion in bids from a myriad of players is worthy of keeping on the radar screen.

The possibilities are wondrous – thanks for your contribution to the ongoing conversation – onwards and upwards then, as we accelerate towards the Singularity! (http://en.wikipedia.org/wiki/Technological_singularity) Cheers, CarryOn
 
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Thanks to everyone for the warm welcome and for all of your comments.

@MillersCrossing - Thank you very much for reading the post. In rebuttal to your comment, and in hopes of better establishing my position, I'll explain by analogy. But before I get to the comparison I want to lay down the foundation for my rebuttal.

If one wishes to attribute the volume of "type-in" traffic that a domain name receives as "the primary" quantifier of its inherent market value; and by no means am I attempting to discount the obvious value of a domain's authentic type-in statistics; then one would be fair and balanced to accurately define the value indication metrics that one uses when arriving, stating or applying such conclusions.

I'll simplify. While your statement may at first glance seem applicable across the myriad of domain extensions, I think it is only fair that you include both the current "state of the art" [of the technology] for which these extensions rely upon, and the current "consensus among consumers" for the specific media type that the extension may be best suited for identifying, locating and facilitating for them.

In other words comparing .com type-in traffic to .TV type-ins during the years 1990-2000 would not make much sense because of 1. There was a very limited proliferation of broadband web access. And 2. Many streaming video technologies we're expensive for companies and individuals to implement into their web development strategies. Thus, the consumer spectrum had not even begun to emerge and I would conclude that one would be mistaken to use "type-in" traffic metrics for .TV as a accurate, fair and balanced indicator for it's inherent value.

So, in hopes of persuasively advising others to not make this same mistake with the young, yet quickly maturing "mobile specific" domain extension -.mobi, I will move on to the analogous point in my rebuttal:

When comparing .com to .TV (or .fm for that matter) during the time frame that I suggested above would be like comparing the value of a fax machine to the value of e-mail in the year 1984.

Further more, (and I really hope you guys are still with me. i promise that I'll make this last point and then quiet down) furthermore, I'll now extend this comparative analogy to the mobile computing and mobile application domain extension [.mobi] environment.

You see, as domain name speculators, or domainers, or developers, or whatever you choose to refer to those who are thinkers, investors, and makers in this space, we are futurists. And I'll even take it a step further. We are the Inventors of these futures.

So the question is: Is .mobi in 2008 ahead of it's time? Or is the technology lagging?

In other words, I believe adamantly that the global consumer, including both current and future users of mobile technologies is showing a veracious, if not mouth watering, demand for high-speed, mobile web connectivity, and for useful tools and applications that they can tap into specifically when they're engaged in the mobile experiences of their lives. i.e. driving, walking, riding, flying and floating.

In closing, it is only expected, that as innovators and implementers actively engage in the development of new industries and technologies along side fickle consumers (especially when dealing with such sea-shifting and species evolving breakthroughs like The Internet and The Web) that there will be a lot of sensitive conflicts, as well as (one would hope) a lot of phenomenal resolutions.

Some of us will be guided by speculation, fear, and our own egos. Others among us will allow truth, facts and our gut instincts to pave our paths into perpetuity.

Long live the underdog! Long live the liberator of ones own mind...
 
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Hey Jamie,

Here are my thoughts on .TV that I just posted recently in another thread

" I wonder what % of the sites mentioned were not around 18 months ago - at least 40% would tie in with other data about the recent explosion in devved .Tvs........

So to those who say that theres nothing new about the .tv ext miss the point - its not .tv thats new - its that it finaly can make perfect sense to use the ext with the NEW technology that the internet is harnessing - it is the accumulation of superfast internet speeds that did not exist in the year 2000, video production for that all important video content has seen prices slashed as emerging production technology lower the cost of entry and most importantly of all - viewers are now looking to the internet for their viewing pleasure (not just porn!!) a really fast growing trend that has all the traditional media execs opening their top collars and dab their foreheads from the sweat.....

Make no mistake, I predict a huge surge over the NEXT 18 months where the cable and satellite companies make their move.......we still get excited at $25k deals - you aint seen nothing yet!!!'

As u can tell from my sig, I am fully invested in .TV.......but I still think that the reason top top top names in the .tv extension are selling for such small percentages is because however generic the name - example THAILAND.TV, it becomes a brand due the .TV ext.

Which is why I say that we are looking at a minimum of ten years possibly longer, before type in traffic makes the .TV part of the generic too, and not JUST a great branding exercise - I hope you guys are following what I am trying to say...

Now that is not to say that the 16 to 35 group wont catch in - in lets say 5-7 years......but the majority population I think is way way off still from typing even the holy of holies SEX.TV....

Thus, development is the only way for these names to get out there and be heard, be counted, gain traffic and have the advertisers come knocking at the door ( as in Ron Jacksons case,) or as in most other cases, have the site owners get the adbertisers through sheer grit and determination.....



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Millers

Nice to see you back.

Agree with you on the type in traffic on .TV

- today this extension is all about development and brand creation.

JimboJimbo
 
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