Demand Media's popular registration company, eNom.com, rewarded its resellers with a Las Vegas bash held at the Venetian Hotel March 4th and 5th (immediately before the T.R.A.F.F.I.C. West conference got underway at the same venue). I was on hand for this first ever eNom Reseller Summit to moderate a Monday afternoon panel discussion, but haven't had a chance to write about it until now. This newsletter item and our upcoming April Cover Story on Demand Media and company co-founder and CEO Richard Rosenblatt will help bring you up to speed on what is happening at this dynamic new domain conglomerate. Demand Media was born just ten months ago but already ranks as one of the industry's biggest companies.
Scene from eNom Reseller Summit - March 5, 2007 in Las Vegas
Of course, Demand Media's eNom division (one of their first acquisitions) has been around for years and has long been a favorite with professional domain investors and registration resellers. eNom has more than 8.9 million domains registered on their platform (second only to GoDaddy). Those resellers were treated to an opening night get acquainted cocktail party and dinner at the Venetian's Tao Lounge Sunday evening (March 4th).
Richard Rosenblatt
Demand Media Co-Founder & CEO The focus switched to business Monday with a full day of speeches, seminars and panel sessions, highlighted by Rosenblatt's 45-minute talk laying out the company's plans for the .TV extension. A few months ago, Verisign turned management of .TV over to Demand Media and Rosenblatt said "when we are done .TV is going to mean global video channel."
Technically, .TV is the country code for the small pacific island nation of Tuvalu, but that country licensed operation of the extension to Verisign who began the process of re-positioning the extension from third world ccTLD to a brand associated with video on the web. It will now be up to Demand to take the hand off from Verisign and get the ball into the end zone.
Demand Media plans to re-launch .TV to the consumer market May 1 with heavy promotion and introduction of tools like a TV Channel Builder that will make it easy for people to start their own video based social network. It's no surprise that social networking is at the core of the company's plans, since Rosenblatt was previously chairman of the 800-pound gorillla in that category, MySpace.com.
Other building blocks are already in place, including a registration site at Enom.tv, an informational site at ChannelMe.tv and the signing of TV personality Carson Daly (who was at the Summit) as the spokesman for .TV (see CarsonDaly.tv). Though Daly is seen nationally in the U.S. on his late night NBC-TV talk show, NBC owns the rights to his material. Rosenblatt said a web channel would allow Daly to reach 157 million viewers around the globe and retain ownership of whatever he produces.
Rosenblatt said, "We plan to make .TV ubiquitous. We are going to spend a lot of money to make .TV the domain you must have!" Rosenblatt speaks in an enthusiastic rapid fire manner that can't help but get his audience enthused. The resellers certainly responded well to him, especially when he talked about the new profit centers he thinks will be opened up for them from eNom's .TV campaign.
NBC-TV's Carson Daly
.TV spokesman
Information from an article on http://www.dnjournal.com
Scene from eNom Reseller Summit - March 5, 2007 in Las Vegas
Of course, Demand Media's eNom division (one of their first acquisitions) has been around for years and has long been a favorite with professional domain investors and registration resellers. eNom has more than 8.9 million domains registered on their platform (second only to GoDaddy). Those resellers were treated to an opening night get acquainted cocktail party and dinner at the Venetian's Tao Lounge Sunday evening (March 4th).
Richard Rosenblatt
Demand Media Co-Founder & CEO The focus switched to business Monday with a full day of speeches, seminars and panel sessions, highlighted by Rosenblatt's 45-minute talk laying out the company's plans for the .TV extension. A few months ago, Verisign turned management of .TV over to Demand Media and Rosenblatt said "when we are done .TV is going to mean global video channel."
Technically, .TV is the country code for the small pacific island nation of Tuvalu, but that country licensed operation of the extension to Verisign who began the process of re-positioning the extension from third world ccTLD to a brand associated with video on the web. It will now be up to Demand to take the hand off from Verisign and get the ball into the end zone.
Demand Media plans to re-launch .TV to the consumer market May 1 with heavy promotion and introduction of tools like a TV Channel Builder that will make it easy for people to start their own video based social network. It's no surprise that social networking is at the core of the company's plans, since Rosenblatt was previously chairman of the 800-pound gorillla in that category, MySpace.com.
Other building blocks are already in place, including a registration site at Enom.tv, an informational site at ChannelMe.tv and the signing of TV personality Carson Daly (who was at the Summit) as the spokesman for .TV (see CarsonDaly.tv). Though Daly is seen nationally in the U.S. on his late night NBC-TV talk show, NBC owns the rights to his material. Rosenblatt said a web channel would allow Daly to reach 157 million viewers around the globe and retain ownership of whatever he produces.
Rosenblatt said, "We plan to make .TV ubiquitous. We are going to spend a lot of money to make .TV the domain you must have!" Rosenblatt speaks in an enthusiastic rapid fire manner that can't help but get his audience enthused. The resellers certainly responded well to him, especially when he talked about the new profit centers he thinks will be opened up for them from eNom's .TV campaign.
NBC-TV's Carson Daly
.TV spokesman
Information from an article on http://www.dnjournal.com
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