Try this if you fail domaining

[maxjohan]

Domain industry is a small somewhere like $500 million a year revenue. Not more than the world's most expensive megayacht.

But if you fail to sell your "pigeon shit"(term Rick Schwartz coined )... there is a much bigger opportunity around the corner which anyone can join THIS WEEK and it doesn't involve a sketchy MLM.

What I speak of is the $500 billion a year ADVERTISING industry.

The steps you can take:
1. Buy a decent domain name in a huge industry
2. Sell advertising.space on that domain name
3. Reinvest and repeat

One giant success for this method is the cars.com domain name. They sell advertsiing to 20,000 car dealerships worldwide. I almost fell off my chair when I heard from a local succeesful business owner that Cars.com charges those dealerships $899 a month for an ad spot. You do the math!

You are good to go!

Hope this can helps you, especially if you struggle to earn a living from online business!

 

[Joe N]

BTW I agree entirely with what you wrote and explains why Adsense is such a dominant program. I think the alternative model might appeal to the same people who prefer crowd funded, indie music, independent bookstores, sites for individual craft makers, etc. The sort of small and personal is beautiful crowd. I don't see Fortune 500 companies using it.

I'm just not sure that type of "boutique" feel applies to advertising.

Whether I'm Amazon or Joe's Hand-Crafted Toothpicks, if I want to spend on advertising then I want the best bang for my buck. I want the ads that will convert the most. I suspect this new AdShare company would have trouble converting as well as Google ads.

The one possible advantage I see of this new company - customer service. I've never paid for a Google ad campaign, and have never talked with Google ad reps. Maybe they're awesome, but I suspect it wouldn't be hard to beat them in that one arena. Great for bookstores, but does it matter enough to make you want to get less conversion on your ads?

 

[Bob Hawkes]

No disagreement with your last point, @Joe Nichols. It would be hard to beat Google and FB in value for money, which is, I agree, what counts.

By the same token, I would not have thought so many would be using ride services and renting short term space, however. But I agree, odds of success low.

If someone were to try it, probably the way to do it is how AirBnB started. As I understand it they literally were renting out space on air beds on the floor for people attending a convention, and it was only after people liked the service, that they thought of expanding. That is start very small and narrow focus, perhaps a regional one.

I have not thought detail, but wonder if one of the existing crowd funding networks might be an avenue for a startup wanting to try it.

Bob

 

[Joe N]

No disagreement with your last point, @Joe Nichols. It would be hard to beat Google and FB in value for money, which is, I agree, what counts.

By the same token, I would not have thought so many would be using ride services and renting short term space, however. But I agree, odds of success low.

If someone were to try it, probably the way to do it is how AirBnB started. As I understand it they literally were renting out space on air beds on the floor for people attending a convention, and it was only after people liked the service, that they thought of expanding. That is start very small and narrow focus, perhaps a regional one.

I have not thought detail, but wonder if one of the existing crowd funding networks might be an avenue for a startup wanting to try it.

Bob

You would need to find a way of offering an improvement on at least one of those golden triangle points of convenience, cost, and quality. Airbnb and Uber did that in spades, which is a big reason why they grew so quickly.

I wonder what could be done to improve on the convenience, cost, or quality of Google ads?

 

[Bob Hawkes]

need to find a way of offering an improvement on at least one of those golden triangle points of convenience, cost, and quality.

I have (not for domains) used both Google ads and FB ads in the past. The FB targeting actually worked super well in one of those cases, but some of that is now being questioned by Canadian authorities as a human rights issue (i.e. can you target ads at a certain age demographic). Google did not seem to work for me, probably because not pro enough in developing campaign. But that itself is a statement. If they had specific human agents to help, I did not know of them.

I see a possibility for quality improvement if I could design precisely the ad I wanted and have it on precisely the site where I wanted it.

Convenience would depend on how well the AirBnB type site is set up. Ideally it would be big enough to have a good range of target possibilities, but not so huge that one could find it

Cost would need to give an advantage to the new system. I would see if first working at the value end, kind of like Fiverr did for free lancing. Google ads already can be pretty cheap, depending on your campaign, so true a challenge. As a content provider, most get so little from Adsense now that I can see them trying out something else, even if prices started low.

I think the big thing Google offer is the tie in to search and the analytics on how things are working. Not easy to provide something similar, so maybe not try.

I volunteer at a monthly community nonprofit newspaper. I am surprised that a lot of companies do advertise with us in a world with so many media, daily and online opportunities open to them. I think they partly like that we work with them to get their ad just how they want it looking, tweak the colour here or the size of lettering there, and also have a very specific audience they know (it is given out and delivered free to all members in our community). They don't have either of those with a Google ad. I think there are a lot of bloggers out there who would provide that same level of personal service, and who have in some cases a significant following in a defined niche.

But a network of online advertising is much more challenging...

Bob