Try this if you fail domaining

[maxjohan]

Domain industry is a small somewhere like $500 million a year revenue. Not more than the world's most expensive megayacht.

But if you fail to sell your "pigeon shit"(term Rick Schwartz coined )... there is a much bigger opportunity around the corner which anyone can join THIS WEEK and it doesn't involve a sketchy MLM.

What I speak of is the $500 billion a year ADVERTISING industry.

The steps you can take:
1. Buy a decent domain name in a huge industry
2. Sell advertising.space on that domain name
3. Reinvest and repeat

One giant success for this method is the cars.com domain name. They sell advertsiing to 20,000 car dealerships worldwide. I almost fell off my chair when I heard from a local succeesful business owner that Cars.com charges those dealerships $899 a month for an ad spot. You do the math!

You are good to go!

Hope this can helps you, especially if you struggle to earn a living from online business!

 

[D Haynes]

I'm guessing the original outlay for the domain cars.com was way more than most failed domainers could afford as would be any premium domain that has a large amount of direct type in traffic (which is essentially what you're selling and an advertiser).
To sell advertising on a name that does not have organic traffic you would in turn need to advertise your own site which will have a cost. Im goona go out on a limb and say that is you failed domaining because you ran out of money or didn't have sufficient money in the first place, the advertising game probably isn't the one for you either.

Good luck though man I hope I'm wrong

 

[D Haynes]

You guess too much. Are you saying this can't work because you can't afford a caliber domain name like Cars.com? What about 1/100 of the value of Cars.com domain name?

I'm not saying it can't work, I'm saying it's not as straight forward as just buy cars.com and charge people money to advertise on it.

If you're going to charge people to advertise on your domain they're (if they have any clue what they're doing) going to want to know how many people are looking at you site every day, what kind of traffic it is, what percentage click on add links etc. If you're domain doesn't have a healthy amount of visitors they won't pay you. If you spend time (and likely money) on building you're site and moving up the search rankings or your site has good back links etc then you'll have a chance.

Domain parking and AdSense are another option rather than looking for clients yourself but again without the traffic you don't make money.

 

[Joe N]

You need of course a decent domain name. First, you make the site fand then you have to promise to advertise with the money you get from ad sports. So it's more of an investment first from the advertisers you can get on board. This way you don't need cars.com. Because with that $89(restaurants?) they pay, you promise to invest $45(or whatever agreed upon) into ads to drive traffic to the website.

The cool thing is that certain industries has affiliate programs. So you can tell your prospects that you advertise the website with 90% or 100% of their ad spot funds. Then instead you make your living by earning a commission from affiliate programs.

I think what you're missing is how you're going to convince advertisers to pay to advertise on your site.

 

[BRANDERX]

Domain industry is a small somewhere like $500 million a year revenue. Not more than the world's most expensive megayacht.

But if you fail to sell your "pigeon sh*t"(term Rick Schwartz coined )... there is a much bigger opportunity around the corner which anyone can join THIS WEEK and it doesn't involve a sketchy MLM.

What I speak of is the $500 billion a year ADVERTISING industry.

The steps you can take:
1. Buy a decent domain name in a huge industry
2. Sell advertising.space on that domain name
3. Reinvest and repeat

One giant success for this method is the cars.com domain name. They sell advertsiing to 20,000 car dealerships worldwide. I almost fell off my chair when I heard from a local succeesful business owner that Cars.com charges those dealerships $899 a month for an ad spot. You do the math!

You are good to go!

Hope this can helps you, especially if you struggle to earn a living from online business!

Thanks for this.

isn't this what Domaining.com does in the domain industry? The owner sells advertising space to domain related websites? & he makes loads of money.

 

[maxjohan]

Interesting. I shall add this to watched threads and wait for the conversation to fire up. Have you actually dived into this business yourself already?

Only regged a decent domain name two weeks ago. Next is to get advertisers on board. And advertise the domain nname with that money. Hopefully It can with time snowball to something big.

Just to clarify. I have seven things on the plate right now. But I still want to try this in the next few months ahead.

 

[Joe N]

It's quite the same as convincing investors to invest in your startup. Tell them about your plans and everything and your vision. Everyone you contact will not get on board.

Edit: Our just buy some cheap as hits and show them your stats.

So the sales pitch is... "Give me your money, and maybe people will see your ads."?

I can't see anybody getting on-board with that... particularly via a cold call email or phone call. If I'm spending ad dollars, I want to know exactly where they're going and who is going to see my ads.

 

[MapleDots]

And why do people invest in new startups, stocks and MLM's? Haven't you heard that there's a sucker born every minute?

I invested into a couple of small startups Tesla and Dyson

 

[deez007]

I think you should get good niche related content on the website and start getting a trickle of traffic once thats done then approach a few big names in the industry. Due to the fact that you will not be incurring any actual costs apart from the webhosting and annual domain renewal, you should offer some of the large advertisers 3 months FREE advertising space. Then contact their competitors and show them that their direct competition is advertising on your site... bada bing bada boom! guess what happens next?

 

[Bob Hawkes]

It is an interesting idea often overlooked in our industry and thank you for staring the thread @maxjohan.

As a couple of people have noted, the real challenge is convincing advertisers. Google so dominate online advertising, it is tough to get traction. I suspect once one advertising partnership is successful getting another will be much easier.

To get advertisers to even consider a site you need not just a good domain name but quality content, regularly updated, that will attract users and that advertisers will want to be associated with. That is a lot of work and only happens if you have good expertise in the area, or a network of people who will contribute who do.

I wonder if this idea would work better with a geo name, that could be acquired for less and there is better chance of directly pitching potential advertising partners.

I have learned from the comments, and look forward to following the thread. I see a whole continuum of possibilities though. It is probably far easier to get enough advertising revenue to cover ongoing costs and perhaps investment costs on money tied up in the domain name, and for many that may be enough.

Bob

 

[MapleDots]

My pigeon sh#* domains include advertisedspace dot com.

Got you beat there

my pigeon shit domain is...

PigeonShitNames.com

Don't believe me? Go there for a surprise

 

[D Haynes]

Affiliate programs and AdSense etc are slightly more achievable to set up on a small budget because clients only have to pay per conversation and not up-front. It's much harder to get someone to invest and pay money before the fact.

Maybe it's worth starting with affiliate ads untill you build up a consistant and dependable traffic stream. Then you have something to go to clients directly with and show how many eyes you can get on their ads.

 

[ivey]

If you grab a top name for a new breakout product etc, you can possible use that name to lure advertisers.
I may give this a try....

But it's not easy to get your hands on an industry defining name even a new one...but it's not impossible.

 

[MapleDots]

But if you fail to sell your "pigeon sh*t"(term Rick Schwartz coined )... there is a much bigger opportunity around the corner which anyone can join THIS WEEK and it doesn't involve a sketchy MLM.

He actually registered and is using...

www.PigeonShitDomains.com

also if you go to

www.PigeonShitNames.com

you are in for a surprise

Sub the " * " for an " i " in both links

 

[imadoer]

How about start a pyramid scheme or a parking investment group instead

 

[maxjohan]

I think you should get good niche related content on the website and start getting a trickle of traffic once thats done then approach a few big names in the industry. Due to the fact that you will not be incurring any actual costs apart from the webhosting and annual domain renewal, you should offer some of the large advertisers 3 months FREE advertising space. Then contact their competitors and show them that their direct competition is advertising on your site... bada bing bada boom! guess what happens next?

Superb outline!

 

[Kate]

isn't this what Domaining.com does in the domain industry? The owner sells advertising space to domain related websites? & he makes loads of money.

Really ?
Maybe what you should do is invest in somebody else's venture and help them grow. Win-win.
At least there is a proof of concept already working.

 

[Bob Hawkes]

I am daily amazed, and somewhat concerned, when I hear on the news the amazing amounts that some of the young influencers are making. It of course shows the nature of social media reach - a very few will go viral and get almost all of the market. To some degree, monetized web content seems moving same way, with more and more dollars to fewer sites.

As I mentioned earlier in the thread, I think part of the trick may be finding a really narrow niche, where there is a chance of becoming the place (and then advertisers will come). But maybe the other thing we could learn from the influencers is to be passionately enthusiastic in that niche. I don't mean to the degree of making untrue claims, but I wonder if too much web content lacks passion.

I wonder also if time is ripe for a system that bypassed the tech giants that control almost all the advertising dollars. AirBnB made the vacation rentals something individuals do, crowd sharing has made investing in startup ideas something for individual people, we all know how Lyft and Uber have changed rides. What about a system on the AirBnB model where someone with not many dollars that they want to spend to advertise something directly reaches someone with a content site. The company takes a small percentage but the individual directly deals with the advertiser, knowing exactly what content where.

Bob

 

[Bob Hawkes]

Or are you proposing that advertisers work through a third party company to post ads directly to sites of their choosing? In which case, why not just deal directly with the site?

Hi Joe sorry I see that my early morning post did not very clearly explain the idea! Here is a more detailed try. I see it working exactly like AirBnB but for ad providers and buyers.

Yes it would be direct contact between the company/organization who wanted to advertise (X) and the person with the content site -Y- that would host the ad, but facilitated by a third party (A), exactly as AirBnB do for vacation rentals.

Content providers -Y- would set up an account and briefly describe their possibilities (like a rate card and type of site) on the (A) platform.

People looking to advertise (X) would browse listings on (A) platform, including reviews by past clients, and find a good match.

They would pay (A) for the package they wanted, A would handle payment take a cut and give (X) the rest. Also put (X) and -Y- into direct contact to work out details.

At end reviews submitted and posted.

Agree direct contact could cut out A, but if cut was small enough, and other aspects they offer such as payment processing and perhaps some sort of guarantee, would keep most using them I think.

Bob

 

[Joe N]

Hi Joe sorry I see that my early morning post did not very clearly explain the idea! Here is a more detailed try. I see it working exactly like AirBnB but for ad providers and buyers.

Yes it would be direct contact between the company/organization who wanted to advertise (X) and the person with the content site that would host the ad, but facilitated by a third party (A), exactly as AirBnB do for vacation rentals.

Content providers would set up an account and briefly describe their possibilities (like a rate card and type of site) on the (A) platform.

People looking to advertise (X) would browse listings on (A) platform, including reviews by past clients, and find a good match.

They would pay (A) for the package they wanted, A would handle payment take a cut and give (X) the rest. Also put (X) and into direct contact to work out details.

At end reviews submitted and posted.

Agree direct contact could cut out A, but if cut was small enough, and other aspects they offer such as payment processing and perhaps some sort of guarantee, would keep most using them I think.

Bob

Thanks for explaining in more detail.

The idea is a cool one, I just wonder if there would be much value in it. You're talking about advertising on targeted sites, which I think most would see as a step below advertising to targeted individuals, which is already available via multiple platforms at affordable rates.

There could be some added benefit I'm overlooking, but I think it would be a tough sell.

 

[Joe N]

BTW I agree entirely with what you wrote and explains why Adsense is such a dominant program. I think the alternative model might appeal to the same people who prefer crowd funded, indie music, independent bookstores, sites for individual craft makers, etc. The sort of small and personal is beautiful crowd. I don't see Fortune 500 companies using it.

I'm just not sure that type of "boutique" feel applies to advertising.

Whether I'm Amazon or Joe's Hand-Crafted Toothpicks, if I want to spend on advertising then I want the best bang for my buck. I want the ads that will convert the most. I suspect this new AdShare company would have trouble converting as well as Google ads.

The one possible advantage I see of this new company - customer service. I've never paid for a Google ad campaign, and have never talked with Google ad reps. Maybe they're awesome, but I suspect it wouldn't be hard to beat them in that one arena. Great for bookstores, but does it matter enough to make you want to get less conversion on your ads?

 

[Joe N]

No disagreement with your last point, @Joe Nichols. It would be hard to beat Google and FB in value for money, which is, I agree, what counts.

By the same token, I would not have thought so many would be using ride services and renting short term space, however. But I agree, odds of success low.

If someone were to try it, probably the way to do it is how AirBnB started. As I understand it they literally were renting out space on air beds on the floor for people attending a convention, and it was only after people liked the service, that they thought of expanding. That is start very small and narrow focus, perhaps a regional one.

I have not thought detail, but wonder if one of the existing crowd funding networks might be an avenue for a startup wanting to try it.

Bob

You would need to find a way of offering an improvement on at least one of those golden triangle points of convenience, cost, and quality. Airbnb and Uber did that in spades, which is a big reason why they grew so quickly.

I wonder what could be done to improve on the convenience, cost, or quality of Google ads?

 

[Bob Hawkes]

need to find a way of offering an improvement on at least one of those golden triangle points of convenience, cost, and quality.

I have (not for domains) used both Google ads and FB ads in the past. The FB targeting actually worked super well in one of those cases, but some of that is now being questioned by Canadian authorities as a human rights issue (i.e. can you target ads at a certain age demographic). Google did not seem to work for me, probably because not pro enough in developing campaign. But that itself is a statement. If they had specific human agents to help, I did not know of them.

I see a possibility for quality improvement if I could design precisely the ad I wanted and have it on precisely the site where I wanted it.

Convenience would depend on how well the AirBnB type site is set up. Ideally it would be big enough to have a good range of target possibilities, but not so huge that one could find it

Cost would need to give an advantage to the new system. I would see if first working at the value end, kind of like Fiverr did for free lancing. Google ads already can be pretty cheap, depending on your campaign, so true a challenge. As a content provider, most get so little from Adsense now that I can see them trying out something else, even if prices started low.

I think the big thing Google offer is the tie in to search and the analytics on how things are working. Not easy to provide something similar, so maybe not try.

I volunteer at a monthly community nonprofit newspaper. I am surprised that a lot of companies do advertise with us in a world with so many media, daily and online opportunities open to them. I think they partly like that we work with them to get their ad just how they want it looking, tweak the colour here or the size of lettering there, and also have a very specific audience they know (it is given out and delivered free to all members in our community). They don't have either of those with a Google ad. I think there are a lot of bloggers out there who would provide that same level of personal service, and who have in some cases a significant following in a defined niche.

But a network of online advertising is much more challenging...

Bob

 

[Matrix166]

Interesting. I shall add this to watched threads and wait for the conversation to fire up. Have you actually dived into this business yourself already?

 

[maxjohan]

I'm guessing the original outlay for the domain cars.com was way more than most failed domainers could afford as would be any premium domain that has a large amount of direct type in traffic (which is essentially what you're selling and an advertiser).
To sell advertising on a name that does not have organic traffic you would in turn need to advertise your own site which will have a cost. Im goona go out on a limb and say that is you failed domaining because you ran out of money or didn't have sufficient money in the first place, the advertising game probably isn't the one for you either.

Good luck though man I hope I'm wrong

You guess too much. Are you saying this can't work because you can't afford a caliber domain name like Cars.com? What about 1/100 of the value of Cars.com domain name?