Earlier this month, cosmetics company Lush won a high-court battle against Amazon over the internet giant's use of the word "lush" to sell rival cosmetics on the shopping portal.
In retaliation, Lush has trademarked the name "Christopher North", which is the name of the Amazon.co.uk managing director, and has created a new shower gel named after him with the unflattering tagline "rich, thick and full of it".
I had to laugh over this, but I guess it's a fairly serious topic.