Real nice name, Linda
A little difficult to appraise with accuracy though. The negative is that it's a little vague and doesn't clearly show which kind of an end user would want it. We can look at it and make up a list, as you did, but it's a matter of actually finding the end users that are interested. The positive is exactly the same: that it's a little vague, which translates to 'versatile' and 'broad appeal and use', so that allows MANY end users to be interested in it, any end user in any service who wouldn't mind their website entity being known as TopDealer. I would think especially those industries commonly associated with the word 'dealer', almost everyone thinks of Car Dealer first, and maybe Card Dealer for poker. After that, almost any shop or service would do.
Appraisal:
reseller = strong name, but both vague and versatile at the same time, for uses. I think a reseller would like it (I do) but only be willing to take a chance paying in the $100 - 300 range tops, unless they had a clear use or end user lined up for it.
end user = wide wide price swing here; due to its vagueness you might have trouble unloading it at $500, or buyers might like it enough to bid it up into the x,xxx or even low xx,xxx range... though I think that's extremely optimistic. Realistically and soberly, I'd say in the $750 - 2.5K range for end users for this one, with allowance that it's neat enough and the price might skyrocket higher with a few interested bidders.
I like it
GL