Title tags and traffic situation...

[Stunt Penguin]

Hi,

I'm working on optimizing a website which used to have very long title tags i.e. 12 words long. Now I’ve reduced it to 7.

It used to be something like this:

Clients website name Ltd - Personal injury solicitors clinical negligence human rights lawyers

And now reads:

Personal injury lawyers - Clients website name solicitors

It looks better but do you think this will lose me a lot of traffic?

Sorry can't disclose actual site.

 

[Keral_Patel]

No I think you did the right thing. But by seeing the keyword you are going after I think you still need lots of help from Offpage side. But I guess you already know that.

Thanks.

 

[thebutler]

Any traffic

Was any traffic coming from the old pages. Did you notice if any traffic was coming to specific pages on the site due to keywords.

In this case I doubt it but including the client name in the title is great idea. Does the website include pages about specific types of services? You can get the descritions for each page to include VERY specific details which over time might start to rank with the right off-site SEO techniques.

 

[tinatawa]

You definitely want to put your most important keyword at the beginning of the title.

 

[mike031]

you won't know until you try.... A/B testing works great, just record the data.... run some comparisons... and dont just try with one or two setups.. try many of em and across many more pages. optimization is key to success, in the seo game'