PART 2
Case Study: DOMAIN SUCCESS AND POPULARITY FOR gTLDs
All started in the U.S:
How did .COM became successful?
Is the first Tld adopted by all.
How did .MOBI became popular?
Is the first Tld adopted by big companies like banks, cities, delivery services...
How did .TV became popular?
Is the first Tld adopted by TV commercials for advertising products on TV.
As you see all started in the U.S. not UK and promoted to general public through media advertising from big companies or trusted names.
All other gTLDs like .info, .us (ccTld), .biz, .pro, .travel, .ws... are "dead" or not yet adopted by general public nor companies.
To give .tel a chance to become popular and not following the other failed success tlds, we need to find a reason why general public must adopt .tel and why companies must have their .tel and promote it.
If any of you can brainstorm it and give any idea, you're welcome to post it.
In the middle of the night I woke up at 3am after a nice dream, it was on TV for during a entertainment show like american idol and the showman said Vote now go to theshowname.tel and vote!
Wow! that rocks for .tel, so .tel were adopted by all entertainment and reality shows on TV in the US just like all TV commercial show a .tv URL scrolling in the bottom of TV screen, .tel will be on every entertainment and reality shows.
Why choose .tel? it's call to action tech, fast contact connect, can have short urls, voting process is possible by mobile devices.
Sorry but kick off UK promotion not worth promoting there for success worldwide, go U.S. first and if Telnic don't get it we can't do much for their sucess. Maybe Telnic wants to compete .co.uk or add .co.uk new features .tel= .co.uk contact mod
Last update: .me is gaining popularity fast: Universal Studios have been promoted: despicable.me for their new movie.
.me will also be used by big companies like wordpress, godaddy...
if you miss
PART 1 here it is :
The downside of your story and conclusion is that if .tel was a U.S. based company; marketing efforts and budget will be 10 times more powerful and .tel will already be part of many registrar like Godaddy. Big Companies and businesses will reg and promote in media.
To me and that's the reason I'm starting to worry for .tel succes in coming years is because of this situation, they only promote on uk market, webnames.ca privately promotes Canada, digitrade: France and that's it. And their promotion is so poor just some press release, video creating the "buzz" and some tech Expo like Demo Fall or privately held. Also some small business or personal domainers promotes in a small scale.
How do you want that Telnic and their .tel will be successful worldwide? I only see a little success in UK with parterships (BT and Myspace) otherwise it's ZERO (sorry to say that but it's sadly true).
I did invest big bucks and want to reg or buy more but I'm "freezing it all" at this moment.
This post could shake some domainers who invest thousands and have hundreds of domains coming to renewal (march-April 2010) but I also want to be noticed by Telnic and express my opinion on their failing marketing campaing worldwide. We domainers sees in .tel an extraordinary tool nothing compare to .com, .net.... and could win the web market worldwide but if it's promotion road map and strategy is still the same then it will be like other Tlds (.ws .mobi .info) not trusted by users and businesses worldwide. I don't know if they have a Marketing Director for US market but 1. He is not very involved in it or 2. they don't have any and I suggest to hire me (LOL) No seriously, marketing is very very important for branding and to be out of the lot (out of the .com and tlds lot), that's how Coca Col. , Mcd. , Lewis Jean., Microsoft, AppleMac...... are what they are now!
Here I'm not talking like dubdub... and other nasayers we don't have same vision as for me .tel product is a great idea but lacks in promotion worldwide.
I did chat with some big .tel investors recently, I think they are number 1 and 2 having spend the most and having the hugest quality .tel
They don't even come to read or post here as there are too many posts that are not constructive and are repeating same thing all the time.
Their opinions is same as many here, we wait for 1 or 2 years to see but even now we all need more marketing efforts done worldwide specially in the US market if don't want to see dot tel fail sooner. We were very exited in the beginning but after 6 month and still at same point, something have to happen!