Those (.tel/Digitrad) presentations at expos, camps, meetings, etc., are more for the press and techies.
.tel will take off, when hookers, girlies, iPhoners, mums, aunts, grandma's, shool kids, "just wanna be cool people", graffity sprayers, shop empoyees, sales staff, average joe, average maria, "the girl from nextdoor", "the boy from next door", the business woman on the go, the business man on the go, all people on the go with mobile phones, but with no time to study ,tel, "Simple_Simon", other people, will see, that .tel works for them.
They are not interested, to know, how, and why .tel works, as long as .tel works for them.
Most consumers don't want to go into the dept of functionality, and into tech details. They prefere to have it as a mystery that magically work, when you turn the key, or press the button.
That is much nicer, than to have to realize, that what they are using, is bassically rather simple, or nearly primitive.
Like users of stationary phones, tv's, car drivers, who have not the slightest idea, how it works, but are using it, as long as it works for them, and is useful and entertaining.
Or if a car or a mobile phone is a toy to play with: Then it will be used, as well.
Not only, if needed.
So, how shall those people out there get the chance to try it out, and see if it works for them, when they have never seen, nor heard of dot tel?:
Put dot tel as standart feature in all new mobile phones, iPhones, etc.: step back, take coverage, and see, how .tel takes off.
Mind you: this is a crazy world with people that get their daily dosis of media (print media, radio, televion, cinema, news paper, internet, print advertisments, poster advertisment, all sorts ofdisplayed adverstisements in public). Probably 90% of that, does not stay in the memory of the consumer, at the end of the day, if not repeatetively brain washed with the same stuff, day by day...
If .tel wants to be memorized, and stay in the minds of the consumers, it has to do its promoting very good, or let's say: very smart.
A package ".tel + iPhone" is a no brainer, for any mobile phone user.
Or: "One free dot tel domain name, with every iPhone contract ("josepinesmith.tel", "pancakejoe.tel", "friedchickenjoe,tel", "uncleben.tel", "auntyclare.tel", "jesuschristchurchpriester.tel").
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Or: .tel is something that everyone just gets, and has, for using, like a telephone book, or a game software, without them having explicit bought or ordered it.
Or like some sort of freeware or shareware, etc: If you like it, you can renew it after one year.
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Any other suggestions or ideas, are welcome.
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A word about dot com:
Registrars did not have to promote (.com) much: people who where interested in having a dot com domain, just bought one. (.com) got attention, and appreciation, because it received the best "inbuilt" optimization for search engines (SEO), and was priviledged, compared with other domain extensions.
Dot tel, won't quasi promote it self, like it was the case with (.com), if not added to mobile phones, or iPones, or displayed in mobile phone shops: because it is made for mobile phone usage, at first place.
People surfing the web, wanting to get a website, will want to get a (.com) domain, at first.
So, the dot tel domain, has not received a chance, to get noticed, till then.
Once, joethebusinessman has set up his website, he might want to try to figure out, if (.mobi) or/and (.tel) could complement his website.
In other words: the dot tel domain ist best promoted outside of the world wide web.
Mobile phone users will spend their time more in mobile phone shops, than in Internet.
So: Telnic would like to reach those mobile phone users?: They know now, where to find them...
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